More info on Ed Hardy Intimates both on TLP and on edhardyintimates.com.

“Ed Hardy Intimates are the latest “love child” of fashion maverick Christian Audigier, the man behind Ed Hardy brand apparel. Ed Hardy Intimates are an assortment of underwear bodies (low rise thongs, bikini’s, boy shorts, cheeky hip huggers and g-strings), camisole and bikini sets, pajama sets, chemise sets and bras. (extracted from edhardyintimates.com)”

A couple weeks ago, Yumpdrop.com added Ed Hardy Intimates to their e-shop and that’s good news for all of you who have been putting off shopping for EHI. With the special exclusive coupon code “EDHARDYLP10“*, TLP readers can get 10% off Ed Hardy Intimates at Yumdrop until February 15th ‘09.

*Yumdrop offer details: Offer ends 2/15/09. Cannot be combined with any other offer. Offer not valid on special order items and individual items priced $399.00 or more. Offer valid on in stock items only. Some sale items may be excluded. No rain checks.

The tradition dates back to the Middle Ages, when it was forbidden for Spaniards to wear bright colors. People believed wearing yellow would bring them good fortune, so they wore the lucky shade as underwear, which couldn’t be seen. If you’re looking for love next year, wear red instead of yellow. Here are some cute yellow panties I found at HerRoom.com from Honeydew and Ed Hardy, which you can hopefully find at a store near you in time for the big day:

The swimsuit is so beautiful — the bikini’s not so much in my opinion… Enjoy the photos!

More on Ed Hardy Swimwear on beachwear.cc.

Ed Hardy Intimates is the result of a lot of work on the part of Christian Audigier. Audigier has worked on brands such as Diesel, American Eagle Outfitters, and Von Dutch. He paired with Ed Hardy, famed tattoo artist, to create beautiful, colorful designs for loungewear and lingerie. Right now, the line consists of panties, camis, pajamas, chemises, and bras. There are only a few design schemes available, but it is made up for by the fact that most of the designs are available on several different panty and cami styles. And the excited “We’ve only just begun!!!” on the website hints at more to come!

I was highly impressed with the quality of collections by those whose names are not usually synonymous with the lingerie industry. More than just a famous name, each of the following collections brings a unique element to the growing intimate apparel industry and should be around for years to come.

One of the highlights of my day was meeting the talented actress turned lingerie designer Stacey Dash. Letters of Marque is her exquisite collection of romantic, Victorian inspired camisoles, bloomers, bralets, chemises and more. Created with French and English leavers lace and featuring shades of cream and ecru, this luxurious collection was inspired by a 150 year old Victorian “combing jacket” that Ms. Dash owned. In developing the line, she researched her own heritage and found that one of her ancestors was a Dutch pirate. “The Letter of Marque” is a historical document granting pirates permission to invade other ships and take possession of any goods found. Sparked by the story and her affinity for this era, “Letters of Marque” was launched. This collection is soft, pretty, and feminine with detailing such as delicate ribbons, dainty, pearl buttons, and classic, chantilly lace – an antique feel with a design appealing to today’s modern woman. Ms. Dash indicated that Letters of Marque will transcend being just a lingerie line and encompass elements such as bedding as she seeks to create a lifestyle line. I look forward to seeing this beautiful collection in stores soon!

So not only has Badgley Mischka entered the swimwear industry, but also the lingerie industry! The legendary duo, who have dressed numerous stars, truly understand a woman’s body so it is only natural that they would extend their knowledge of fit to intimate apparel. The line includes collections of silk and lace (featuring 100% silk), hosiery and lace, embroidery, shine, and galloon lace in a variety of colors and patterns including classic black and white as well as the fun and flirty hot pink and turquoise. In addition to the many options for color and texture, there are also a number of options for style including light lined, push-up, and underwire bras and hipster, thong, and g-string bottoms. There is no lack in attention to detail. I particularly liked the delicate eyelash lace trim used in the Lana collection as well as the rich embroidery featured in the Ava collection. The hardware on the bras as well as clasp area both bear the Badgley Mischka name. So classic! Not only is this collection beautiful and practical, but also reasonably priced with bras starting in the $46 range. Expect to see their national campaign launch this fall.

Another well known name is that of Ed Hardy. The vintage tattoo inspired label mostly seen on t-shirts and hoodies is now establishing itself as a quality lingerie line, Ed Hardy Intimates. While for now they have the basic cotton thongs, boyshorts, camis and chemises featuring the legendary tattoo designs, they are looking to expand into using other textures and colors while retaining the classic Ed Hardy feel. With a focus on comfort, fit, and function, these pieces are perfect for lounging around the house. I think this collection is great and will attract a new audience to the intimate apparel industry.

Unfortunately, Jessica Simpson Intimates did not show their line as planned. So I guess we will have to wait a few more months to see what is in store!

Stay tuned for much more coverage in the coming days (and possibly weeks…there’s a lot to report – lucky for us all!) including photos from the event as well as more coverage of National Underwear Day and the CILA awards! Enjoy!

And as always, please feel free to comment or question in our forums. We look forward to hearing from you.