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Vanity Fair to Become Bestform Lingerie

If you’re a UK Vanity Fair fan, you’ll want to pay attention! Vanity Fair is going to begin a rebranding effort in May, to be completed in time for the Autumn/Winter 2010 collection. The name will be changed to Bestform Lingerie, after the brand’s French sister brand. Marketing Services Manager Karen Crawford said, “The decision [...]

February 28, 2010 by  
Filed under Bestform, Lingerie News, Vanity Fair