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Helena Christensen Fronts Bali Campaign

American intimates label Bali launched a multimillion-dollar ad campaign this month called “Back to Beautiful” fronted by supermodel Helena Christensen to promote the brand’s signature Comfort-U Back design. The design is said to ensure the bra straps stay in place, providing women ultimate fit and comfort. “Helena Christensen, with her unparalleled sense of beauty and [...]

March 22, 2010 by  
Filed under Bali Intimates, Comfortable, Helena Christensen, Lingerie Ad campaigns

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Bali Intimates – Bali Concealers

Bali bras, panties and shapewear have always been and remain a leader in the foundation garment industry. From humble beginnings, the story starts back in 1927 when ladies’ undergarments were made to produce a flat figure. Sara Stein worked for one of these manufacturers and she decided that she could sew something better. So in [...]

May 24, 2008 by  
Filed under Bali Intimates, Bra fitting, Concealing Lingerie, Sara Stein, Shapewear

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