“The revamped Embrace strapless bra is perfect under halter-neck tops and strapless dresses, whereas Second Skin, a plunging moulded microfibre bra is perfect to show off new curves and cleavages.

The Embrace maternity strapless bra (photo below) now features removable fabric or clear straps that can be worn halterneck, one shouldered or crossed-over. The rest of the collection, made from soft Italian breathable microfibre and lined in ultra-soft bamboo includes a nursing cami, nursing bra, hipster brief and thong and is available in two elegant colourways; cameo – a soft nude – and practical black. Uniquely, the nursing bra features a patented magnetic clip for discrete, fuss-free feeding.”

“The Second Skin bra (pic below) now features removable foam pads – perfect for achieving that smooth T-shirt look – and thanks to its cross over front, is plunging enough to be worn under deep V tops and dresses. The lightweight, deliciously soft microfibre makes it super comfortable on a hot summer’s day. The hipster short is cut to curve snugly under the bump and smooth away any unwanted lumps under figure-hugging dresses.”

“With a wealth of research into the mums-to-be market, Amoralia understands that pregnancy doesn’t mean an end to style. In fact most women want to feel as feminine as possible while enjoying their growing bump. It’s no surprise then that the brand counts Hollywood stars Toni Collette and Rachel Weisz, as well as supermodels Karen Elson and Laura Bailey amongst its fans.”

Photos thanks to Amoralia!

Second Skin, Amoralia’s new basics range is made from soft, breathable micro fibre. The highly practical, moulded maternity and nursing bra is available in ivory only. Teamed with the matching briefs, this the ideal underwear set for everyday use.

Selling like hot-cakes is the new Love From, a mother and baby matching set which consists of a gorgeous kimono-style nightdress in slate grey and small white spot and comes with cute matching babygrow. The flattering nightdress is suitable for both maternity and nursing, while the neutral sleepsuit is suitable for either boy or girl (sizes: newborn or 3 months). This is a perfect gift set.

Check out Amoralia.com, it’s great!

I’m sure you’ll all love this one too:

click for full sized photo!

Stunning photo and what looks like a stunning piece of lingerie!

Photo thanks to amoralia.com.

Nursing camisoles as well as loungewear are included in this collection as garments are offered from the beginning of a pregnancy until after, during nursing stages. Gorgeous bras and panties with fine details and fancy ribbons, comfortable nightwear in long pant sets or nightdresses, and even supportive maternity thongs make up the full line.

Lastly, the company website has an extensive fitting guide. It shows pictures of how to measure properly, it offers conversions from UK sizing to other international sizing, and it equates the sizes with the weeks in a pregnancy. Although the return policy is excellent, Amoralia offers many ways in which to avoid buying the wrong size with its detailed “common problems” section.

At this point, Greenleaves has 4 dedicated eco labels on display:

• Eco Boudoir (UK/US)
• Enamore (UK/US)
• GreenKnickers (UK/US)
• People Tree (UK/US)

Figleaves has also added some eco products from other brands like Chantelle, Ballet and Amoralia in the Greenleaves department — as always different styles on the UK and US website.

That remains one of the downsides. Some of the pretty things on the Greenleaves UK shop are not on the Greenleaves US pages. Oh well!

Readers who have not yet heard about Pudding can be forgiven for thinking it’s an odd name for a lingerie shop! That’s because Pudding is far more than the average lingerie shop. Its owners, Helen and Paul Masters, describe it as ‘a luxury lingerie salon, where shopping should feel like a real treat…they want their customers to indulge!’

Their opening catwalk show featured an exclusive range of the world’s best brands, most of which are completely new to Reading. As Helen described, “Shoppers in Reading told us that they’d love to be able to treat themselves to world renowned luxury brands like Rigby and Peller, La Perla, Myla and Roberto Cavalli but until now that has meant a trip to Harrods or maybe an out of the way lingerie shop. There’s also a real demand for expert fitting and a wider size range than other high street stores offer – that’s where Pudding can help.”

Pudding was created to bring luxury lingerie to the high street for the first time and to offer a retail therapy treat for the woman who wants the best fitting and best looking bra , a divine pair of knickers or a stunning piece to wear on the beach that no-one else will have! Bras start at £32 so Pudding also have made luxury affordable to lots of shoppers.

Helen says she is very keen to encourage the women of Reading who haven’t been professionally fitted by a lingerie specialist to come and give it a go : ‘It’s free, fun and can instantly help you look half a stone slimmer and give you a trimmer waist . People often walk out of the salon wearing their new bra after a fitting because they love the change in shape it gives them so much that they don’t want to take it off!’ says Helen.

With more than 50% of Pudding’s research group admitting to having returned lingerie bought for them by their partner, Pudding also offers a tailored gift buying service for men, complete with gift buying advice; luxury gift wrapping and beautifully presented gift vouchers. As Paul, co-owner says “We also have a wish list that our customers can fill in to give some hints to their partner…so now there’s no excuses for buying dodgy gifts in the wrong colour or size!”

Pudding ~ Lingerie that’s good enough to eat

Additional notes
The Pudding range includes lingerie, swimwear, nightwear, hosiery, corsets, accessories and pamper products.
Brands stocked include: Le Mystere, La Perla, Myla, Pleasure State, Roberto Cavalli, Spoylt, Chantal Thomass, SPANK, Verde Veronica, Verdissima , Moontide, Maryann Mehlhorn, Hoola, Barbara, Edencoeur, Amoralia, Plie, Purelime, Girl From Ipanema, Esbelt, Soyelle. Free fitting and gift service available. The website: www.puddinglingerie.com, will be fully transactional from later in the year.

Glamorous Amorous is doing great, by the way. They’ve added a couple of new designers/collections since we last mentioned them – Patrick & Skinner last month, some new Rosanna Ansaloni pieces, Damaris, Mimi Holliday, Guia la Bruna, … and so much more is arriving soon, we were told! GA also stocks some less-famous treasures such as Fishbelly, Amoralia, Antonia Ghazlan, .. so they’re always worth checking out!

My favorites? The ones below by Antonia Ghazlan, Bulb, Argentovivo and Bacirubati.

The sale ends September 21st — so don’t wait too long!