“Size Up the Web” with Eve’s Apples Lingerie

This year, Eve’s Apples Lingerie wants small-busted women to measure up! The online retailer introduces the “Size up the Web” campaign to ensure that small-busted women are properly fit for a bra. Wearing the wrong size bra isn’t just a full-cupped problem. According to Eve, traditional bra fitting systems aren’t as effective for women with [...]

March 16, 2011 by Krista
Filed under Bra fitting, Bra sizing, Brands, Petite, Small sizes

2 Comments

New Year, New You, New Bras: A Shopping Adventure

Happy New Year, dear readers! I’m so excited for another year of sharing lovely lingerie with you. In honor of the New Year, I decided to make a “lingeresolution” (Twitter followers know what that’s about!) – to ensure that all of my girlfriends are properly fitted for a bra. Whether I encourage them to visit [...]

January 7, 2011 by Krista
Filed under Bra, Bra fitting, Bra sizing, Fayreform, Simone Perele, Sylene

Barely There’s Smart Sizes

Barely There announces the launch of Smart Sizes, a new bra sizing system that simplifies and streamlines the traditional bra sizing configuration from 16 sizes to just 5 sizes with innovative “shape to fit” technology. According to an online survey conducted by Barely There of more than 5,800 women, bras were ranked as the most [...]

September 10, 2010 by Press Release
Filed under Barely There, Bra sizing, Press Releases

2 Comments

Getting Fitted at Victoria’s Secret

Victoria’s Secret is crap at bra sizing. The chain is good at many things (cute lingerie for the masses! awesome sales! fashion shows!) but telling you which size to wear is not their strong suit. Once you know your size, feel free to go nuts wearing their bras! But just don’t ask them to measure [...]

July 7, 2010 by Kelly
Filed under Bra, Bra fitting, Bra sizing, Victoria's Secret

35 Comments

Pick Your Perfect Size Bras for the Perfect Fit

Last month, we showed you some bras with adjustable padding for uneven breasts. But what if you want the perfect fit and aren’t concerned with visually evening them out? Fruit of the Loom has come out with Pick Your Perfect Size “half bras” so you can individually size each breast. You can mix and match [...]

May 23, 2010 by Kelly
Filed under Bra, Bra fitting, Bra sizing, Fruit of the Loom, Pick Your Perfect Pair

3 Comments

The 5-Minute Bra Checkup

When was the last time you made time for a proper bra fitting? This is a crucial step in maintaining a healthy lingerie wardrobe, and is particularly important if it has been more than one year, 10 pounds, or one pregnancy since your last fitting. It’s like getting a routine exam at the doctor – [...]

March 11, 2010 by Kelly
Filed under Bra fitting, Bra sizing

1 Comment

iPhone App Helps You Find the Right Bra

I really hope you are all in the right size bra – I think that comes as no surprise by now. We have a bra sizing guide here on TLP, but there is now a new app for your iPhone to help you if you don’t want to go it alone and can’t find a [...]

December 11, 2009 by Kelly
Filed under Bra fitting, Bra sizing

2 Comments

Bra Sizing on The Doctors

On Friday morning, Natori was featured on the US morning talk show The Doctors during a segment on the importance of a well-fitting bra, especially a sports bra. A volunteer wore her regular sports bra while jogging and then switched to a better Natori sports bra, and the movement of her chest was measured and [...]

September 16, 2009 by Kelly
Filed under Bra sizing, Video

6 Comments

Bra Sizes as Explained by The Pretty Year

Michelle, fashion blogger of The Pretty Year, has recently written some excellent explanations of the relationship between bra band sizes and cup letters – I just had to share them with you! We have touched on this topic in our bra sizing guide, but Michelle discusses this specific aspect in-depth. First, she tackled the basics [...]

July 12, 2009 by Kelly
Filed under Bra sizing, Other Blogs

3 Comments