Bra Sizing on The Doctors

On Friday morning, Natori was featured on the US morning talk show The Doctors during a segment on the importance of a well-fitting bra, especially a sports bra. A volunteer wore her regular sports bra while jogging and then switched to a better Natori sports bra, and the movement of her chest was measured and [...]

Bra Sizes as Explained by The Pretty Year

Michelle, fashion blogger of The Pretty Year, has recently written some excellent explanations of  the relationship between bra band sizes and cup letters – I just had to share them with you! We have touched on this topic in our bra sizing guide, but Michelle discusses this specific aspect in-depth.  First, she tackled the basics [...]

Maternity Bra Fitting Guide

We hope you are already following our bra sizing guide to ensure that you’re in the correct bra size. But if you’ve become pregnant lately (or plan to), you’re entering a whole new world of bra fitting! There are unique aspects and challenges to determining your bra size when you are pregnant or nursing, and [...]

ultra-Lift Smooth Solutions from Va Bien

If you’re like me, your outfits regularly include not only a bra but also a slip or camisole as well. That’s great in the winter – more layers means more warmth, after all. But that’s the very problem in the summer when you only want to stay cool and dry! That’s why the Va Bien [...]

Secrets From Your Sister – 2 Great Toronto Locations!

Our dear friends at Soak Wash (sponsor of our latest contest – winners announced soon!) were kind enough to tell us about one of their favorite places in Toronto.  Secrets From Your Sister is a place after my own heart!  With a focus on fitting women properly, SFYS is dedicated to being a bra fitting boutique that [...]

Sadie the Bra Lady Wins Award

UK businesswoman Sadie Ayton (”Sadie the Bra Lady”) has recently won the Underlines Shop Award. This award recognizes Ayton as an expert bra fitter. It was presented at London’s Copthorne Tara Hotel, and Ayton recieved the award in the “Best Shop” category for “excellence and personal achievement.” June Kenton of Rigby and Peller (which holds [...]

Three Lingerie Myths and Truths

Many myths are handed down from our grandmothers and mothers. For example, white is not an acceptable colour before the Easter holiday. And white is never worn in winter. But times have changed and attitudes change even though some of the old myths still linger. So here is a quick summary of undergarment myths and [...]

The Little Bra Company

Rare bra sizes are always difficult to find. What’s a petite lady to do? Emily Lau, a 34B, faced this same problem a couple years ago. She loved lingerie and wanted cleavage, but the search for a sexy, well-fitting bra in the United States home was pretty hopeless. She told California Apparel News, “I’ve always [...]

Confused with Lingerie Sizing? You may be!

Getting the size right when buying lingerie can be a major issue whether you are buying lingerie for yourself or as a gift for someone else.
On the high street shoppers mostly buy off the rack with a glance at the sizing label before they head to the check out. Online is really no different [...]

EnVie Lingerie’s Specialty Sizing

Knowing that you need a bra and not being able to find your size is very disappointing. But you are one of the very many lucky women if you know of the company EnVie from England. They pride themselves on having something to fit any woman, big or small, because their specialty is making unusual [...]

Mio School of Lingerie for Men

With the holidays coming up, there are bound to be a lot of men out there who want to treat their lady to something particularly special (of course, I encourage men to buy lingerie for any reason and no reason at all during the whole year, but that’s another story). Thankfully, Mio Destino is here [...]

Exciting News from Le Mystere!

Le Mystere, the CILA award winning company that is “all about fit,” announces Brigitte Razet, International Fit Specialist, as the newest addition to their certified Fit Specialist team. The talented experts from this well known luxury line, recommend a one-on-one consultation every six months. Well, as we have been mentioning a lot lately, [...]

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