Our dear friends at Soak Wash (sponsor of our latest contest - winners announced soon!) were kind enough to tell us about one of their favorite places in Toronto.  Secrets From Your Sister is a place after my own heart!  With a focus on fitting women properly, SFYS is dedicated to being a bra fitting boutique that [...]

UK businesswoman Sadie Ayton (”Sadie the Bra Lady”) has recently won the Underlines Shop Award. This award recognizes Ayton as an expert bra fitter. It was presented at London’s Copthorne Tara Hotel, and Ayton recieved the award in the “Best Shop” category for “excellence and personal achievement.” June Kenton of Rigby and Peller (which holds [...]

Many myths are handed down from our grandmothers and mothers. For example, white is not an acceptable colour before the Easter holiday. And white is never worn in winter. But times have changed and attitudes change even though some of the old myths still linger. So here is a quick summary of undergarment myths and [...]

Rare bra sizes are always difficult to find. What’s a petite lady to do? Emily Lau, a 34B, faced this same problem a couple years ago. She loved lingerie and wanted cleavage, but the search for a sexy, well-fitting bra in the United States home was pretty hopeless. She told California Apparel News, “I’ve always [...]

Getting the size right when buying lingerie can be a major issue whether you are buying lingerie for yourself or as a gift for someone else.
On the high street shoppers mostly buy off the rack with a glance at the sizing label before they head to the check out. Online is really no different [...]

Knowing that you need a bra and not being able to find your size is very disappointing. But you are one of the very many lucky women if you know of the company EnVie from England. They pride themselves on having something to fit any woman, big or small, because their specialty is making unusual [...]

With the holidays coming up, there are bound to be a lot of men out there who want to treat their lady to something particularly special (of course, I encourage men to buy lingerie for any reason and no reason at all during the whole year, but that’s another story). Thankfully, Mio Destino is here [...]

Le Mystere, the CILA award winning company that is “all about fit,” announces Brigitte Razet, International Fit Specialist, as the newest addition to their certified Fit Specialist team. The talented experts from this well known luxury line, recommend a one-on-one consultation every six months. Well, as we have been mentioning a lot lately, [...]

You lucky UK girls! Here in the US, we’ve had half-cup sized bras available for a couple years now. These are certainly a life-saver for the many women stuck in the no-man’s land between cup sizes, and one step closer to personally tailored underpinnings. Even better, they were created by discount brand Playtex. But there [...]

Anyone who wears a bra needs to know which size she should be wearing. But most women don’t - we have all heard the depressing statistic that anywhere from 70%-90% of women are wearing the wrong size bra. I used to be one of those unfortunate women. When I had my first bra fitting, years [...]

Victoria’s Secret seems to have stolen my idea. A few months ago, while window shopping in the store, I saw a Secret Embrace bra with a fun print on the inside. I thought it was pretty, but not as fun as if you could switch between the black exterior and the printed interior. I even [...]

I am always on the lookout for new great new sites. While researching my upcoming bridal piece (stay tuned), I stumbled upon Isabella Fine Lingerie. Open since 2000, this Chicago-based store claims to be home of the Boobologist! Word on the street says she’s amazing at identifying your true bra size, just [...]

I had to share another one of Kelly’s great posts over at Hyacinths and Biscuits… She’s talking about bra sizing, topless women and Reports from the Front. The full story is located on her blog, I picked this for a small excerpt:
First of all, although I sound enormous I assure you that I am not. [...]

I stumbled upon an interview that Serafina had with Ellen Shing of Petite Lingerie shop Lula Lu, and I just knew I had to share this with all of our readers… Who says small isn’t beautiful? We sure don’t! Enjoy the interview on Serafina, I’ll be posting an excerpt for you right here:
“Don’t give up [...]