La Senza Bra Bus On the Move

La Senza UK set its bra bus rolling early in September in an attempt to help women find the right size bras. Assisted by two underwear models and Danielle Bux, model and recently engaged to football player Gary Lineker, the bra bus will visit various shopping malls from day of launch until the end of [...]

SOL Lingerie on NBC’s Today Show

Cindy Johnson is the co-owner of SOL (Store of Lingerie in Denver, Colorado). Recently, she stepped back in the national spotlight with two appearances on NBC’s Today Show. “With over 20 years of experience fitting bras, Cindy’s passion and love of the product has helped propel Denver’s SOL to be one of the top lingerie [...]

Sadie the Bra Lady Wins Award

UK businesswoman Sadie Ayton (“Sadie the Bra Lady”) has recently won the Underlines Shop Award. This award recognizes Ayton as an expert bra fitter. It was presented at London’s Copthorne Tara Hotel, and Ayton recieved the award in the “Best Shop” category for “excellence and personal achievement.” June Kenton of Rigby and Peller (which holds [...]

Zafu Bra Matching Service

Zafu.com has an interesting concept to help women find the right bra. They originally started by guiding women on the track to the right jeans and offering suggestions on companies that would fit them best. After having received so many requests from women indicating that it was difficult for them to shop online for bras, [...]

The Little Bra Company

Rare bra sizes are always difficult to find. What’s a petite lady to do? Emily Lau, a 34B, faced this same problem a couple years ago. She loved lingerie and wanted cleavage, but the search for a sexy, well-fitting bra in the United States home was pretty hopeless. She told California Apparel News, “I’ve always [...]

Bali Intimates – Bali Concealers

Bali bras, panties and shapewear have always been and remain a leader in the foundation garment industry. From humble beginnings, the story starts back in 1927 when ladies’ undergarments were made to produce a flat figure. Sara Stein worked for one of these manufacturers and she decided that she could sew something better. So in [...]

Confused with Lingerie Sizing? You may be!

Getting the size right when buying lingerie can be a major issue whether you are buying lingerie for yourself or as a gift for someone else. On the high street shoppers mostly buy off the rack with a glance at the sizing label before they head to the check out. Online is really no different [...]

Exciting News from Le Mystere!

Le Mystere, the CILA award winning company that is “all about fit,” announces Brigitte Razet, International Fit Specialist, as the newest addition to their certified Fit Specialist team. The talented experts from this well known luxury line, recommend a one-on-one consultation every six months. Well, as we have been mentioning a lot lately, with 80% [...]

Half-cup Sizes from Playtex

You lucky UK girls! Here in the US, we’ve had half-cup sized bras available for a couple years now. These are certainly a life-saver for the many women stuck in the no-man’s land between cup sizes, and one step closer to personally tailored underpinnings. Even better, they were created by discount brand Playtex. But there [...]

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