See below for the complete collection.  My favorites are Aventine, Tea Garden, Profile Perfect Allure, Purposeful, and Floret, but find your own.  They’re all amazing.  Fayreform is sold at leading retailers worldwide including Boudiche, Bella Forma, and Zodee .  Look for Aventine and Profile Perfect Alight in a store near you this month.

Adoring - Underwire Bra and Bikini – Purple/Lime and Latte/Pink

Aventine – Plunge Bra and Bikini – Purple/Pink and Shale Grey/Turquoise

Fairytale – Balconette Bra and Bikini – Nude/Pink

Floret – Balconette Bra and Bikini – Plum Wine Print – Linger – Underwire Bra and Bikini – Shale Grey

Ornate – Balconette Bra and Bikini – French Navy/Yellow and Plum Wine/Lemon

Profile Perfect Alight – Contour Bra and Bikini – Black – Purposeful – Plunge Bra and Bikini – Latte/Shale Grey

Profile Perfect Allure – Contour Bra and Boyleg and Bodysuit – Shale Grey/Berry and Black

Sashay – Balconette Bra and Boyleg – Nude/Purple and Shale Grey/Turquoise

Tea Garden – Plunge Bra and Bikini – Nude/Green and Shale Grey/Pink

More at Fayreform.com!

Just because you aren’t a celeb doesn’t mean that you can’t score your own Hanky Panky thong!  Not into thongs?  Hanky Panky has a number of other styles including boyshorts, bikinis, and retro hi-rise panties.  Hanky Panky is sold at retailers worldwide.  Online, try Bare Necessities.

Cameron Diaz, starring in this summer’s What Happens in Vegas, is a fan of the Hanky Panky signature boy short. She ordered quite a few for filming.

The set stylist for the new M. Night Shyamalan movie, The Happening, ordered a number of the signature Hanky Panky thongs for star Zooey Deschanel.

Catch her if you can! Katherine Hiegl sports a pair of white cotton modal boyshorts in her upcoming romantic comedy, The Ugly Truth while Marisa Tomei wears Hanky Panky bras, boyshorts, and camis in The Wrestler. While you may not catch a glimpse, Kristen Bell will be donning her low-rise thongs under her many outifts in When in Rome. And as art (or film for that matter) imitates life, look for a scene in the upcoming Confessions of a Shopaholic in which female shoppers pick up panties, camis, and more at a sample sale!

So get hip to Hanky Panky. And not just because these celebrities (and I) love the brand, but because every item is actually as comfortable as they claim. Hanky Panky bras, boyshorts, camis, chemises, and thongs are available in boutiques and department stores worldwide including Bloomingdales and Bare Necessities. And while you are buying some new boyshorts, don’t forget to try the new Hanky Panky Lingerie Wash. I tried it myself the other day and loved the results!

Happy shopping (and watching)!

Fayreform’s Fall collection is moving toward a more fashion forward look while retaining its signature sophistication. The brand refuses to settle for less than an impeccable fit for its full-cupped customers. Fayreform manages to blend both worlds by meeting subtle detailing with supportive construction.

One example of this intersection of fashion and fit is with the Perfection group. Lady like lace and rosettes adorn the balconette bra uniquely designed with 4 piece vertical cups that give added support ad lift. The Conceptual group is special as it presents Fayreform’s first plunge bra. Of course this amazing shape is complemented by something chic – eyelash lace (in Black or Crabapple Coral) against a nude lining. Pigment is an innovative group featuring a lightweight memory foam that conforms to your body to give you a flawless look. This contour bra is made of a simple, but elegant, diamond print satin.

Elaborate, perfect for the bride-to-be in ivory, features a sweet embroidery and a key hole detailing between the cups. A 3 piece vertical cup gives sexy silhouette. Smooth European stretch lace and rich, contrasting colors define the Figurative group, which also introduces the brand’s first boyleg brief – a cheeky alternative to the traditional brief.

Profile Perfect is the seamless staple (and a best seller) for Fayreform. Designed with you in mind, this bra is constructed to provide maximum support by dispersing the weight evenly between your back and shoulders.

Absolutely amazing! Find Fayreform at a number of retailers worldwide, including Nordstrom, Boudiche, Allens Stores and online at Bare Necessities and Blest Bras.

Breadth of Serenity is just that indeed! A clean, white double layered mesh is topped with a vibrant, royal purple scrolling embroidery, which immediately transported me to the Mediterranean in my mind! The group has something to offer everyone. The lightly lined balconette bra accomodates cups A-D, while the lightly padded full coverage bra fits C-F cups. Both feature the delicate, scalloped straps as well as the coordinating organza bow with a crystal tear drop charm.

Bottoms include a g-string hipster, bikini brief, and boyshort. All of which include the organza bow detailing in addition to their own unique elements including additional embroidery, pleating, and a key hole. In true Pfiff style, you’ll not only look fabulous from the front, but from the back as well! The group is complete with both a camisole and chemise. Mix and match to create new, opulent looks every night of the week.

For the ultimate in sophistication, Dramatic Entrances pairs a soft, tactel microfiber with Leavers lace and mesh. The palest green is accented with an inky black in a group reflecting the Art Deco style. Again, amazing detailing is featured throughout and sizes A-F are provided options through the fashionable demi padded push up bra and lightly lined full coverage bra.

The tanga features a unique, lined mesh cut out detail in the back as well as a double banded side while the wide-side thong features detachable garters! For more coverage, choose the hipster. Additional options include a lightly padded underwire bustier and a chemise with an adjustable tie back. This group is so fantastic and detailed, it could have been called Dramatic Exits as well!

Of course, the Pfiff year-round, continuous collections (including Lavish Bouquet and Moments of Seduction) are always available in stores.

To purchase the new collection, you’ll have to wait a few more weeks, but the continuous collections and Autumn/Winter 2007-2008 are currently available in department stores (including Macy’s West) and boutiques. Online, shop at Star Boudoir.

More to come on the Autumn/Winter collection!

Anyway — prices still steep but lingerie still luxurious and beautiful.

Bow front soft fit bra

Bow front chemise

Shorts with Chantilly lace trim

Sailor inspired padded bra and knickers

All the Fifi Chachnil pieces at Browns are right here.

While I was a little apprehensive about trying a new site, the clock is ticking, so I had to jump on it. Navigating the site was easy and the check out process was a breeze. I appreciated the follow up email detailing my purchase. The set was shipped the following day and arrived neatly packaged a few days later.

The site features swimwear brands like L*Space and Luli Fama and lingerie brands including Undrest and Dessous. While the number of brands featured is small, the selection is decent and the purchasing process is easy. I would definitely use this site again.

“The cotton for our underwear collection is grown organically in Turkey. From seed to stitch the whole process is vertically integrated from the field to the end product, with maximum respect for the environment and the farmer’s. Rather than using harsh agro-chemicals emphasis is put on the natural balance in the field. Working together with our partner’s, farmers are given a guaranteed sale of their cotton at a fair price and fair working conditions. The ecological process is controlled and guaranteed by Skaal International, The Soil Association and the GOTS, Global Organic Trading Standard. Skaal International is an independent, internationally acknowledged inspection body for organic production. All fabrics are mechanically pre-shrunk, processing aids and selected means are biodegradable and free of harmful substances. Dyes are heavy metal & Azo free, whilst hydrogen peroxide is used for the bleaching process, which is kinder to the environment.”

Currently, the collection includes a bra, boy shorts, hipsters, and a camisole in blush, black, coffee, or mulberry. Prices are £16.00-£26.00 and sizes range from XS to L. All are 95% organic cotton and 5% Lycra.

Find out more