La Perla Beachwear S/S 2010

The enchanting creations of the La Perla Beachwear-Collection are dedicated to seductive women, transforming them into creatures of the air. Colours and patterns intimating bird plumage are the central inspiration of a collection drawing its inspiration from natural elements. Embroidered with semi-precious stones, hints of mother-of-pearl and accentuated with cords, pleats and knots, the La Perla Beachwear-Collection draws on the style vocabulary of the peacock, flamingo and parrot; the three birds whose beautiful feathers have gifted us with prints for bikinis, swimsuits and beachwear.

La Perla Studio Beachwear S/S 2010

“Find your way, the easy way” is the motto of the new La Perla Studio Beachwear-Collection.  Simple while at the same time refined. Sporty yet feminine. Functional yet undeniably sexy. The new collection relinquishes nothing of its typical exquisite style but instead offers a new interpretation: innovative materials realized with refined tailoring to glorify her figure.  Look out for psychedelic patterns and the play of thrilling “Doublé-Optik” design.

AnnaClub by La Perla Beachwear S/S 2010

“Gypsy Mood” and “Wild Spirit” are the leitmotifs of the AnnaClub by La Perla Collection. The lust for light-heartedness and freedom and the longing for distant lands are reflected in the arabesque and floral motifs indulgently decorated with sequins, pearls and rhinestones reminiscent of the latest animal prints and “jungle style”.

Malizia by La Perla Beachwear S/S 2010

“Happy hour” or “night-caps”: In the summer every occasion becomes magic as warm days melt into night. This is the style concept animating the collection dedicated to women who love the beach life at sunset and in the moonlight. Her multicoloured holiday suitcase holds an “all day long” wardrobe of bikinis and versatile garments to be worn over swimsuits to dance on the beach in until dawn. And to further indulge the desire to dress in total freedom all bikinis can be mixed and matched with different shapes, colours and sizes.

After becoming big on the internet through e-commerce (the company website is one of the most popular in the world, together with the Wicked Weasel and Malibu Strings sites), Divissima wants to entice even more women to wear its wonderful creations with the opening of its first own-brand showroom/fashion store at no. 6 in via del Carroccio.

In the store in the heart of Milan you can buy items from the huge collection at an affordable price and use the “Only for You” service, in other words create your own made-to-measure mini-bikini: customers can take the invaluable advice of the experts in the showroom, order their costume and pick it up within 10 days.

Besides its original line, the Divissima store will also offer a series of beachwear items such as pareos, pantapareos, shorts, vest tops, mini-dresses, and miniskirts; not to mention hats, microfibre robes, beach bags and, for any other eventuality, travel kits and mini-sunshades. Completing the range are the collection of costume jewellery and the exclusive handbag-size Divissima fragrance.

At the same time as the mini-bikinis, Divissima will be presenting its range of lingerie, including thongs in different sizes (from extreme to normal) in lace, tulle, cotton and microfibre.

Women’secret has done it again – a beautiful, feminine collection at affordable prices. These pieces are for sale right now in the 500+ retail locations (mostly in Europe, none yet in the US), and online.

Model is Martha Hunt, Photos via HQ-Models.

Inspired by a love of glamour, gloss, and high powered chic the Nardis Beach muse wants nothing more than stunning, striking, sexy, style conscious beach wear.

For the Spring/Summer 2010 season Nardis Beach’s captivating styles are a mix of sleek block colour ways, zesty energetic prints, and ditzy floral prints all teamed with high fashion style elements. New Nardis Beach styles include Mustique, Positano, Trinidad, Amalfi, St Tropez and Lipari.

Collection highlights include The Mustique silk jersey dress in aqua, The Positano bikini in petrol, The Positano printed poncho in black and white and The Trinidad printed one piece suit in Fuchsia. Trans-seasonal Nardis Beach collections include monochrome inspired collection Capri and blue and white floral print collection Tobago.

For more background info and photos – check out nardisbeach.com.

More Morena Rosa at morenarosa.com.br; Photos via hq-models.

The model is long-time Brazilian model Ana Claudia Michels.

The brand has been doing swimwear for over 25 years in Poland, and according to their home page, aim at a much more high-end audience than most other Polish labels. With high quality fabrics, eye-catching designs and great product photography, the label really gets the Malibu-feel going, if you ask me!

At under $50 for almost all of these sets though, pricing is extremely aggressive. Have you tried Meriell Club? Please do let us know if the quality is as good as advertised through the comments section!

This new Cyell beachwear collection boasts a true colour explosion and stunning contrasts. Peach, coral rosy red, orange, aqua and fresh green shades with contrasting black, ivory, grey shades and deep gold.

In the global mix – all the patterns come together. Multi-colored ones with subtle fluorescent accents, brown shades with shells and wooden beads as accessories. The azure sea is reflected in iridescent fabrics and special aqua shades. A new feature are the “tube” details in Cosmo, the plain-colors line, the tubular ribbons, that are playfully attached to bikini tops and bottoms.

New stuff

New in Cyells collection are the tankinis with removable foam pads, push-up bikinis and twist-style bandeau-tops. The fabrics are becoming softer and smoother and therefore even more comfortable.

Beachwear

Dresses are still very much in fashion, and there’s a wide range of patterns and plain colors to choose from. And there’s also a plain-colored light wear lycra line with pareo, skirt and dress as the basic equipment. And once again Cyell presents “a choice of accessories in airy Modal without which your outfit for the beach would hardly be complete”.

I like this Cyell SS09 Beachwear line. Loads of color, loads of variation! More info at cyell.com…

Even more can be found online at odabash.com!

Sonia is best known for her use of exquisitely soft and luxurious rayon lycra, hand treated with low impact dyes. Typically batik or crystal washes in a rainbow of colours, the rich fabric is fashioned into garments that make women feel alive and essential. The comfortable material and styling is more like second skin than clothing. And as much thought and effort as she places on the designs of the clothing, she gave the same effort to the name of the brand.

LOVE: as in sexy, irresistible, like chocolate.
TAN: as the body in the sun, an elemental sensation.
JANE: as in Tarzan, embodying the essence of woman, connected with nature.