Luckily, Maidenform is making things easier on us with by offering a guilt-free, high-quality solution this season with the launch of One Fabulous Fit™ Decadence; it’s the newest collection of ultimately indulgent, affordable, every day bras. At $34, it’s a great every-day solution and knowing Maidenform’s quality reputation – it’ll last – something I believe is real budget-shopping.

Fashioned from some of the softest fabrics known to women, Maidenform claims “Decadence bras are not only redefining comfort, but redefining your everyday lifestyle!” That might be a bit much, but for sure it’s a great buy! From designer straps and hooks, to plush pads and fabric, it sure is a great everyday essential.

More info at maidenform.com!

Belen appears to be the workhorse of Grupo Kaury. The designs are solid yet pretty, every-day-basics. Consistent with other Grupo Kaury offerings, the face of Belen is a well known personality, Agustina Córdova. Kaury distributes their lines through a multi layer channel including wholesale distributors like Lenceria Zaira.

I haven’t found any retailers outside of Argentina. If you know of a retailer in the Americas or Europe, leave a comment. These pictures are from the 2008-2009 collection and represent a small fraction of the total collection.

Photos courtesy of Belen Intima.

A combination of elegance and whimsy, the lingerie collection is full of classic blacks and whites, soft purples with lace, and subtle pinks and greens in plaid and floral prints. The lavender set with matching bra and panties in two styles is extremely ladylike and delicate with its underwire bra, lace inserts, and scalloped edges. Choose between a fancy hipster panty and tiny ruffled eyelet panty.

Some of the sets, particularly the black and white collection of bras, panties and camisoles, are so pretty that it is hard to distinguish between bikini swimwear and undergarments. Plenty of ruffles, bows, and lace exude class and femininity in the tanga high cut briefs, hipster panties and bikini underwear.

For younger couples who wish to dress alike, some of the fabrics are used both in the women’s undergarments as well as the men’s. Fun prints in white, black and pink cow motifs, or hot pink, blue and green frogs double as women’s bras, panties and tank tops as well as men’s briefs and t-shirts. The other items in their “Undercolors” summer lingerie collection are a sweet white frock with spaghetti straps and red stitching on the gathered bodice, and a really cute floral pattern camisole with wide ruffle tied in a bow at the neckline. Both of these garments would be nice as loungewear or sleepwear.

As far as summer goes, this is a fun collection for both genders!

The catalog features a Hanky Panky sleepwear set, exclusive to Bare Necessities, as well as the new luxury collection, Wacoal Luxe, prominently displayed on the catalog’s cover. My favorite part of the catalog (naturally), is the easy-to-identify icon indicating bras designed especially for full busted ladies – through size K (see more in the photos below)! With an online site that stocks over 3,000 styles from 125+ brands, I’m sure choosing what to leave out of the catalog was the most difficult task for this premier retailer.

As with BareNecessities.com, catalog shoppers have access to quality customer service including expert advisors, easy returns, and $5 shipping. Order online or by phone 24 hours a day.

Want to be the first on your block to have a catalog of your own (they just hit mailboxes on May 14th)? Sign up here to be a part of this groundbreaking, industry redefining endeavor. Happy shopping!

Several years ago I realized that shopping for lingerie had become an unrewarding necessity for me…an independent professional woman over 40, with a body that I finally accepted and the means to treat myself to nice things.

Victoria launched Zovo Lingerie and stocked it with some of the best brands in the business. Next, Victoria started her own brand of the same name. Her collection is called Zovo Lounge and is 100% natural fibers. This Mercerized Cotton Jerez tank is representative of the line. This is an egyptian, long-staple cotton, mercerized to create a sophisticated sheen. You can pick it up for $62 in sizes from XS to XL and in black or white. Find it here.

Zovo also offers some cute box sets. Each panty is a different color (blue, pink, lavender, nude, black and white) and these lace thongs are sexy and comfortable to wear every day! Zeds are great if your friend is a lingerie-fiend OR if she’s wearing granny-panties and needs an update. Pick up the Zed Hex set for $132 or pick up the Panty Purse for $139

Photos courtesy of Zovo Lingerie.

Of the collection, Wang said, “Simply Vera Vera Wang is not just fashion, but a total philosophy about life and style.” I’m a fan of the seamless hipster, which is one of the most comfortable and invisible ones I’ve tried yet – great for days I’m not in the mood for a thong but still don’t want panty lines to show!

You can find these and more designs at Kohl’s stores or on the Kohl’s website.