Britney Spears for Candie’s Spring/Summer 2010

World renowned celebrity photographers Terry Richardson, Annie Leibovitz and Mark Seliger have photographed pop star Britney Spears for the spring/summer 2010 Candie’s campaign, a junior brand exclusively available at Kohl’s. In the shot by Richardson, the mother of two is holding up a fuchsia teddy bear and is flaunting her svelte bod in a floral [...]

Customers Model in new Bravissimo Campaign

You’ll be seeing some fresh faces in the new Bravissimo campaign – faces of Bravissimo customers themselves modeling the voluptuous wares! Eschewing experienced models, Bravissimo called their customers to find the newest group of ladies to grace their ad campaigns. After 600 applicants and 40 castings, they narrowed the list down to the top 5: [...]

Elisabetta Canalis Wows in Cavalli’s New Lingerie Campaign

George Clooney’s new flame Elisabetta Canalis has been picked to appear in Roberto Cavalli’s new spring/summer 2010 sultry lingerie ad campaign, which was shot by Mert Alas and Marcus Piggott. Cavalli said he was positive Canalis was the right girl for the job.
“For my underwear collection I was inspired by a real woman, with appeal, [...]

Bar Refaeli Models New Rampage Collection

Leonardo Dicaprio’s girlfriend has done it again. International supermodel Bar Refaeli is participating in her second Rampage ad campaign, which includes new intimates and swimwear. Famous fashion photographer Gilles Bensimon photographed her at Paris Hilton’s former Los Angeles home.
The ads will officially debut in magazines and on the web in March.
Here’s what Refaeli had to [...]

Daniela Freitas Models Censored Spring 2010 Collection

Brazilian model Daniela Freitas has been popping up in lingerie ads everywhere. First we showed you her shoot for Etam’s new lingerie collection, and now we bring you photos from lingerie brand Censored’s (a New Yorker brand) spring 2010 collection.
The Censored label generally includes glamorous looks featuring appliqué work and lavish details. Pieces include dainty [...]

Liaison Dangereuse Thinks Everyone Deserves to be Sexy

German online lingerie boutique Liaison Dangereuse released a commercial back in October to prove that lingerie really is for everyone and that all women are entitled to feel sexy.
In the controversial campaign, a gorgeous Muslim woman spends 40 seconds putting on lingerie and admiring the final result in front of the mirror right before she [...]

Tetyana Piskun for Triumph lingerie

Ukrainian model Tetyana Piskun in a campaign for Triumph Lingerie.

Dreamy Maidenform Ads

You may have seen the long-running advertising campaign Maidenform produced in the 40s, 50s, and 60s where a woman dreams she did something in her Maidenform bra. From the mundane (“I dreamed I went shopping in my Maidenform bra”) to the exciting (“I dreamed I starred on television in my Maidenform bra”) to the improbable [...]

Victoria Beckham for Armani Underwear

Back in October, Kelly notified us of the pending partnership between Victoria Beckham and Armani. Now — the first results have arrived!
Former Spice Girl Victoria Beckham is rumoured to have gotten over 15 million dollars for a 3-year deal with Armani Underwear.
Are these photos worth the money? I’ll leave that up to you to decide [...]

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