Shape FX Shows Innovation in Shapewear
When people think of shapewear, most imagine an average nude bike short or body suit, right? Retailer Shape FX is proving that shapewear can be so much more than that by being one of the few brands out there to offer fashion forward designs in lingerie, swimwear and apparel that double as shape-enhancing products. Pictured [...]
ShaToBu – The Workout You Wear
Now that shapewear is becoming increasingly popular, brands are trying to stay ahead of the competition by launching one innovative design after another. ShaToBu — “The Tummy Shaping, Muscle Toning, Calorie Burning Workout You Wear “— claims that by using its shape-enhancing products, the wearer can lose up to 12 percent more calories during daily [...]
March 24, 2010 by Bruna
Filed under Denise Perron, Shapewear, ShaToBu, Video
Q&A With Tallulah Love Lingerie
Dear lovely TLP readers, I’m happy to bring you information on a brand that we haven’t talked about here before called Tallulah Love. I recently caught up with Tallulah Love’s managing director Michelle Taylor, who has had input in every stage of the production process, including designing! Taylor says their enthusiasm and “passion to create [...]
March 23, 2010 by Bruna
Filed under Michelle Taylor, New collection, Tallulah Love, Vintage lingerie
Helena Christensen Fronts Bali Campaign
American intimates label Bali launched a multimillion-dollar ad campaign this month called “Back to Beautiful” fronted by supermodel Helena Christensen to promote the brand’s signature Comfort-U Back design. The design is said to ensure the bra straps stay in place, providing women ultimate fit and comfort. “Helena Christensen, with her unparalleled sense of beauty and [...]
March 22, 2010 by Bruna
Filed under Bali Intimates, Comfortable, Helena Christensen, Lingerie Ad campaigns
Laura Lees for Freya
British designer Laura Lees has created collections for Topshop, Selfridges and Asos, and now she can add Freya to the list. Lees, who is known for her exquisite embroidery skills, has released a range of T-shirts made exclusively for Freya featuring designs to help promote the “Holy Fit” campaign, which is aimed at bra-fitting awareness. [...]
March 21, 2010 by Bruna
Filed under Charity, Fashion, Freya, Laura Lees
Dirty Little Retail Secret Exposed
During a recent investigation conducted by The Today Show as part of its ongoing series “Secret Filth Exposed,” they revealed some very nasty facts about lingerie retailers and department stores. Through the hidden camera investigation they discovered many retailers will accept returned and used underwear and bathing suits and sell them again as if they [...]
March 19, 2010 by Bruna
Filed under Bloomingdales, Express, Gap, J.Crew, Lingerie News, Macy's, Nordstrom, Saks Fifth Avenue, Victoria's Secret
Panache Swim 2010 Collection
British lingerie company Panache has released a few images of its 2010 swim collection and thanks to the brand’s newly created Facebook page, we bring you that sneak peek here on TLP! Known for its dedication to fit, support and comfort (their cup sizes range from AA to KK) Panache’s new swim collection is sticking [...]
Britney Spears for Candie’s Spring/Summer 2010
World renowned celebrity photographers Terry Richardson, Annie Leibovitz and Mark Seliger have photographed pop star Britney Spears for the spring/summer 2010 Candie’s campaign, a junior brand exclusively available at Kohl’s. In the shot by Richardson, the mother of two is holding up a fuchsia teddy bear and is flaunting her svelte bod in a floral [...]
March 18, 2010 by Bruna
Filed under Annie Leibovitz, Britney Spears, Candie's, Celebs, Kohl's, Lingerie Ad campaigns, Mark Seliger, Terry Richardson
Mimi Holliday Spring/Summer 2010 Collection
Get excited because the new beautiful Mimi Holliday spring/summer 2010 collection is now available online! The collection — which is made up of 14 ranges, one more gorgeous than the last — is fun (polka dot prints), girly (white silk chiffon trimmed with lace ribbon), flirty (nude silk satin) and sexy (animal print on silk [...]
February 24, 2010 by Bruna
Filed under Mimi Holliday, New collection, Spring, Summer
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