Faire Frou Frou’s SUMMER SALE

Great news for all Faire Frou Fou fans (and that includes me!). They’ve just launched their bi-annual sale, and not only do they have newly discounted items, but there are additional markdowns on existing sale pieces too! The sale will be both at Faire Frou Frou’s boutique in California, and online!

Here are a couple details:

WHEN: NOW – thru the end of August

WHERE: Faire Frou Frou (13017A Ventura Blvd, Studio City, CA 91604) and online at www.fairefroufrou.com.

WHY: Enjoy discounts from 30-75% off on luxury lingerie brands such as Carine Gilson, Vannina Vesperini, Fleur T, ID Sarrieri, The Lake & Stars, Andres Sarda, Myla, Undrest, Huit, Fifi Chachnil, and many more!

STORE HOURS: Monday-Friday 10am-6pm, Saturday 11am-5:30pm, Sunday 12pm-5pm(ish)

Philanthropic Debut of Lingerie Miami Hosted by Eva Longoria

Photo: Gustavo Caballero / Getty Images

On February 7th, Eva Longoria Parker, Padma Lakshmi, and Deepak Chopra joined forces to present and speak at Lingerie Miami. The show was held at the Vizcaya Museum and Gardens and celebrated femininity and . The event was to benefit Brazil, Colombia, India, Jamaica, Mexico, and the USA. Marquis sponsors (Belvedere Vodka, Dom Perignon, MAC) joined top designers (Agent Provocateur, Carine Gilson, and Fifi Chachnil). Being a joint show for a celebrity cause, I doubt many new designs were unveiled at the show, but these three designers have deep trunks and I’m sure could put on quite a show. Check out more photos from the event at Getty Images. See more pictures of Mrs. Tony Parker at the Gossip Girls site.

Apparently, the event was a little chilly and Eva Longoria (usually seen in Spoylt on Desperate Housewives) had her own space heater brought in. The event was a sell out (starting at $500/seat) and properly launched a new philanthropic brand according to the founder Renata Mutis Black.

Faire Frou Frou Blowout Sale Launched!

Faire Frou Frou just started their New Year’s BLOWOUT SALE! Expected to run through the rest of January, Faire Frou Frou is offering amazing discounts on gorgeous designer lingerie!

What can you expect?

• Discounts from 30-75% OFF
• Almost EVERY ITEM that was on SALE, has received an additional discount!
• Enjoy promotional SALE pricing on luxury lingerie brands such as Carine Gilson, Guia la Bruna, ID Sarrieri, Damaris, Stella McCartney, Mint Siren, Fifi Chachnil, Vannina Vesperini, Myla, Made by Niki, Fleur T, Andres Sarda, The Lake & Stars, Dessous, Undrest and many more!

You can take advantage of this great sale both online at www.fairefroufrou.com and in their Studio City, CA boutique (13017 Ventura Blvd., Studio City, CA 91604; west of Coldwater Cyn).

What a great way to start the new year!

Bestow Boutique Launched!

Bestow Boutique is not the next lingerie e-boutique. Bestow wants to be so much “more”, and they do a pretty good job describing their mission in the first line of their on-site introduction: “Bestow is a unique gift, personal accessories and decorative home boutique. We cherish and cater to the customer who is passionate about design, style and meaningful giving.”

Bestow has a meticulous selection of luxurious items in 4 different categories: “Ladies“, “Gents“, “Home” and “Occasions“. In the “Ladies” category, Bestow has a surprisingly large selection of luxurious intimate apparel including TLP-loved labels such as Honeydew Intimates, Fifi Chachnil, Janet Reger, Kumi Kookoon, Playful Promises, & Mary Green.

They won’t win any price wars, but the selection alone justifies giving bestowboutique.com a visit!

Topshop launches Fifi Collection

For those readers not familiar with Topshop, it is a fashion house in the UK specializing in affordable pieces. Topshop pricing is similar to Forever21 or even some of the Gap family of retail outlets in the US. Thongs typically fun £3-5, bras run £3-15. As mentioned earlier this year in TLP, Fifi Chachnil has chosen to launch a diffusion line with Topshop.

The collection was launched at Topshop on 12th August. Fifi’s line isn’t competing with the bottom-basement prices, but it does take away much of the sting of her boutique prices. The collection includes a sleep (slip?) dress, babydoll, bras, thongs, garters, and bikinis. Prices range from £12-65. The sizing choices aren’t very broad, so Topshop may be waiting to see how the line does before expanding the offering.

You can find more at the following:

• Flip-Zone spotlights Fifi Chachnil for Topshop in their Flash look-book format.
• Fifi’s own site
• The entire collection at Topshop

Ooh La La – Go French Chic for Bastille Day

In honor of Bastille Day – July 14th – celebrate French style with sweet little somethings by French designers like Lejaby, Princesse Tam-Tam & Chantelle.

French Lingerie

Online lingerie purveyor figleaves.com offers a selection of French lingerie. From sexy and lacey to sweet and flirty, the French have a style for every desire. Beautiful lace is crafted into seductive styles by Lejaby, while floral prints and eyelet give a softer touch by Princesse Tam-Tam and Aubade. A bamboo blend by Chantelle is eco-chic with simple lines and a sporty shape.

From left to right:
“Follement Sage” lingerie set by Lejaby at figleaves.com – $105 for bra, $85 for brief
“Morea” lingerie set by Elixir de Lingerie at figleaves.com – goes up to an F cup – $140 for bra, $58 for brief
“Sofia la Glamourese” eyelet lingerie by Aubade at figleaves.com – $103 for bra, $54 for thong
“Fougere” plant-print lingerie by Princesse Tam-Tam at figleaves.com – $75 for bra, $45 for brief
“Bamboo” balcony bra and boyshort by Chantelle at figleaves.com – $80 for bra, $45 for boyshort

French Swimwear

Look fabulous on the beach with French swimwear brands at figleaves.com. Princesse Tam-Tam offers sporty silhouettes in teals and grays while new swimwear designer Fifi Chachnil combines whimsy with retro.

From left to right:
“Arty” swimsuit by Princesse Tam-Tam at figleaves.com – $184
“Audrey” bikini by Princesse Tam-Tam at figleaves.com – on sale for $47.50 for the bandeau, $50 for the bikini brief
“La Rochelle” skirted swimsuit by Fifi Chachnil at figleaves.com – $192
“Ferry Boat Lace” halter bikini by Fifi Chachnil at figleaves.com – $160 for halter, $116 for bikini brief

All of this available at FIGLEAVES.COM!

Faire Frou Frou Summer Recession Sale

This just in from Faire Frou Frou:

“Faire Frou Frou is daring to take it off…up to 75% off during its 2008 SUMMER SALE. We’ve heard the blues about the economy on the news, and we know those stimulus checks have been floating around, so now we’re giving you incentive to treat yourself to something sublime without hurting your wallet!

WHEN: Saturday, June 21, 2008 – thru the end of August

WHERE: Faire Frou Frou (13017A Ventura Blvd, Studio City, CA 91604) and online at www.fairefroufrou.com

WHY: Enjoy discounts up to 75% off on luxury lingerie brands such as Carine Gilson, Vannina Vesperini, Fleur T, ID Sarrieri, La Perla, Andres Sarda, Emanuel Ungaro, Fifi Chachnil, and many more!

STORE HOURS: Monday-Friday 10am-6pm, Saturday 11am-5:30pm

Faire Frou Frou is an award-winning lingerie boutique that specializes in luxury intimate apparel from around the world. This upscale boutique, owned by mother-daughter team Gail & Alison Rubke, has been praised as one of the top lingerie stores in North America! Faire Frou Frou (meaning ‘show it off’) has been featured in over 75 press publications along with its products appearing in countless TV, movie and editorial pieces. See for yourself what all the buzz is about! Visit us online at www.fairefroufrou.com.”

Fifi Chachnil in the UK at Topshop

Elle UK is reporting that Fifi Chachnil will be available in the UK at Topshop. For our UK readers, this is quite a treat. Read our TLP archives for our coverage of Fifi Chachnil.

Breaking News: Parisian lingerie label coming to Topshop. The one thing every fashion editor at ELLE does as they leave Paris Fashion Week is stock up on Fifi Chachnil lingerie before getting on the plane home. But now we don’t have to as on 20th July our favourite French lingerie will be on British high streets at Topshop. A 12 piece capsule collection, of 50s inspired pieces, including baby-doll slips and oh la la, suspenders, especially designed by Fifi Chachnil for Topshop will be in store and online.

Eva Green in Fifi Chachnil Lingerie

Ah Eva Green! We all loved her in Casino Royale and Kingdom of Heaven, but I for one love her a lot more in Fifi Chachnil. A big thank you goes out to Faire Frou Frou owner Alison Rubke for giving us the heads up!

Fifi Chachnil SS08 Lingerie at Browns

It’s been a while since we reported on Fifi Chachnil, so me finding their latest spring/summer collection at Browns is enough of a reason for me to mention the label again.

Anyway — prices still steep but lingerie still luxurious and beautiful.

Bow front soft fit bra

Bow front chemise

Shorts with Chantilly lace trim

Sailor inspired padded bra and knickers

All the Fifi Chachnil pieces at Browns are right here.

A lingerie sales selection — happy shopping!

June is a great month for lingerie-sales, and here’s a small selection of sales that we believe are very much worth checking out. Happy shopping!

1. FAIRE FROU FROU Summer Blowout Sale
Faire Frou Frou, located in Studio City, CA (and online at fairefroufrou.com) is hosting its annual Summer Clearance sale from JUNE 22nd thru AUGUST 30, 2007. Markdowns on lingerie, swimwear, outerwear, jewelry, slippers, etc.! Percentages? 30-75% off! Brands include BluGirl, Carine Gilson, Leigh Bantivoglio, Fifi Chachnil, Guia la Bruna, I.D. Sarrieri, John Galliano, Lavande SWK, Nefer and many more!

2. Site-wide June sale at Silk Storm
Using the coupon code “JUNE” you can get 20% off at SilkStorm. On what? On EVERYTHING! Amongst the high-end brands at SilkStorm are: Bacirubati, Valery, Barbara, …

3. Summer sales at Figleaves — Both on Figleaves UK and Figleaves USA.

Alison Rubke of Faire Frou Frou

Could you introduce yourself, and talk us through how you ended up in the lingerie scene?

Faire Frou Frou is owned by my mom (Gail Rubke) and myself. We had always wanted to work together in a creative environment, and both of us love to shop! It wasn’t until a few years ago when I was tired of working as a tax consultant in a large firm that I wanted to explore something different for my life. With my skills as a business woman and my mom’s creative skills as a freelance artist, we felt we had a great set of skills to start a business. After a few months of brainstorming, we decided to open an upscale lingerie boutique. We happened to discover that very few, if any, stores in the U.S. were specializing in the beautiful lingerie brands that were coming out of Europe. It seemed that Faire Frou Frou would fill a niche that no one in Los Angeles had seriously tapped into. Right away, we discovered amazing brands such as Carine Gilson, Vannina Vesperini and Fifi Chachnil and knew we had a great selection of inventory to chose from.

The brands you’ve selected to sell in your store share some specific characteristics: feminine, high-quality and exclusiveness. Do you have a certain checklist you run before selecting a brand for your boutique?

We certainly have a certain look in mind when we buy for Faire Frou Frou. It is very important that the brand is unusual in some way; whether it’s handmade or because it’s a new style that differentiates from other brands. When you look at the creativity in design in bras by John Galliano, Fleur T, Myla and Madame V, it really is quite different than what the average consumer is seeing at Victoria’s Secret or at the mall. In general, we look for upscale brands in a certain price point…not because we want to charge high prices, but because it is an indicator that the lingerie is well-made with fine materials. I would hate to sell something that is falling apart or cheaply made. However, we sometimes stumble upon fun, inexpensive brands such as Honeydew Intimates, Hanky Panky and Mary Green that are quite affordable and offer some very cute designs.

I believe that the whole point of a small boutique is that you find something that isn’t found at every other store. With that in mind we try not to pick up brands that are over-saturated in the market. Of course customers come into our shop expecting to find Cosabella, La Perla, Eres, etc., but we also want to ‘wow’ them with brands they’ve never seen anywhere else. That way, they keep coming back to us because we’ve earned our credibility as buyers who search high and low for something new. It really is so exciting to find a new, amazing designer, and be the first store to bring it into the U.S. My mom and I just have such a great enthusiasm for discovering and buying beautiful lingerie!

What is your own favourite lingerie brand?

It is so hard to pinpoint our favorite brand because there is so much talent represented in our store! That being said, we have a great appreciation for the work of Carine Gilson. She creates beautifully classic pieces that are handmade with the most amazing silks and lace. The true lingerie aficionado buys Carine Gilson.

However, we have incredible respect for the following designers: Rosamosario, Fleur T, Myla, Guia la Bruna, Gentry de Paris, Skin, Vannina Vesperini, Fifi Chachnil, Andres Sarda, ID Sarrieri, and Madame V. They are stunning brands!
A new favorite brand peeking onto the scene is by Faire Frou Frou! We just started selling our own tutu panties and lace thongs…so far the response has been incredible! We will soon offer these new products online at fairefroufrou.com.

There are thousands of shops out there, all trying to stand out. How did you manage to do just that?

I believe that Faire Frou Frou remains unique due to its comprehensive brand selection and the charming atmosphere of the store. Typically I find that lingerie boutiques are cluttered and unattractive in their arrangement…but then again your basic nude t-shirt bra is not the best look for a window display! We arrange our cabinets by color group and make sure there are plenty of treasures in every nook! There’s a fine line between over-doing the pink, the feathers and the product mix, and I just think my mom and I happened to get it right. We are constantly trying to refresh our look and stay ahead of the curve. After all, there are many lingerie store owners taking a peek at us to see what we’re selling and how we’re selling it. It’s flattering, but it keeps us on our toes. Once the competition has taken our ideas, we are ready to move onward and upward! It’s a wonderfully fun challenge for us.

Any dreams of where you would want to be in 5 years with the Faire Frou Frou brand?

In any event, in 5 years I hope that Faire Frou Frou will be widely regarded as a destination for unique and beautiful intimate apparel. We plan on re-working our website to evoke the charm and fun atmosphere of the Studio City boutique. We have already begun manufacturing our own product line, and intend to increase that 500% in the next 5 years! Faire Frou Frou is such a special store that has received an incredible response from customers and press alike, so there’s the possibility of multiple store locations as well as a world-class online boutique.

Want more Faire Frou Frou info? Check out these links:
Frou Frou Fashionista Blog
The official Faire Frou Frou website
Faire Frou Frou on The Lingerie Post

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