Hong Kong Mode Lingerie 2010
Organized by Eurovet, the world’s leading lingerie and beachwear trade show organizer and supported by the Hong Kong Intimate Apparel Industries’ Association (HKIAIA), the fourth Hong Kong Mode Lingerie which was held from March 30-31, 2010 for two days at the Hong Kong Convention and Exhibition Centre, had a successful and enthusiastic finale.
The fourth Hong Kong Mode Lingerie provided the best sourcing platform for lingerie professionals around the world showcasing specialized lingerie aspects with the highest quality. This year there were 29% of supplier showcasing fabrics, 23% accessories, 15% lace and 12% embroideries for lingerie and beachwear. There were 160 exhibitors around the world participating in this largest lingerie show in the industry in Hong Kong. Among these 160 exhibitors, 29% comes from Hong Kong, 28% from China, 25% from Asia and 18% from all around the world.
The Hong Kong Mode Lingerie 2010, the leading sourcing platform for intimates and beachwear, aimed at gathering the leaders and international players of this industry. Around 3600 attendees made this show a not to be missed event, and as the show was held this year concurrently with Fashion Access and APLF 2010 (other fashion related event in HKCEC), it attracted an additional 41% of visitors who showed interest in knowing more about the trends and meeting suppliers, thus creating a proven synergy between the shows.
The attendance of the intimate apparel industry was of the best quality with more than two thirds of the attendees who were general managers, heads of purchasing departments as well as chief designers joining the fair. Representatives from major intimate apparel groups and brands had attended the event: Abercrombie & Fitch, Aimer Lingerie Co., Ltd, American Eagle Outfitters Asia Limited, Bogart Lingerie Ltd, Chantelle, Chasney Beauty Pty Ltd, Easy Shop Taiwan, Embry (HK) Ltd, GAP International Sourcing Ltd, Giorgio Armani SPA, H&M Hennes & Mauritz, JC Penney, Jockey Far East, Li & Fung (Trading), Maidenform USA, Marks & Spencer, MAS Holdings, MAST Industries (Far East) Ltd, Peach John, Schiesser International, Triumph International, Victoria’s Secret, Wacoal International, Warnaco and many more. It was proven that the Hong Kong Mode Lingerie was a major international sourcing event for visitors.
The top ten visiting countries were: Hong Kong, China, Taiwan, Thailand, South Korea, France, the United States of America, Japan, Indonesia and the United Kingdom. There were a phenomenal increase in visitors from the US, Australia, Russia, Europe as well as South East Asian countries signifying that Hong Kong is definitely the place to be if you want to source for intimate apparel. It also proved that Eurovet has adopted a valid and successful strategy in organizing this exhibition in Hong Kong.
Several trends seminars were organized by Eurovet during the Hong Kong Mode Lingerie at which the upcoming lingerie trends and latest technologies were decoded for both participating buyers and exhibitors. All by major trends office from Paris, the trends were unveiled for the upcoming seasons. Among others, there were two noteworthy seminars – “Eco Design to Production of Brassiere Cup: The Synergy of Innovation and Technology” by the Hong Kong Productivity Council in which the speaker had shared with attendees the importance of eco-friendly materials and technologies; “Exclusive Trend Preview” by Jos Berry from CONCEPTS Paris (by invitation only) at which the latest available trends were introduced to a selected audience of Chief Designers and CEOs of the most renowned companies in the sector. Detailed and subtle woven satins, the continuous importance of shapewear, the new weights, gorgeous ornaments, as well as exotic print designs and many more trends were highlighted during this seminar. This presentation also introduced the latest in color, shape, fabric for both medium and long term. The continuation of these trends will be presented in Eurovet upcoming events.
May 6, 2010 by Press Release
Filed under Abercrombie & Fitch, Aimer, Bogart, Embry, Events, Peach John, Press Releases
