Divissima opens Signature Boutique in Milan
In the beginning there was the miniskirt, a symbol of outrageousness, a garment that was initially banned and then became a cult object representing female liberation. Forty years later it’s the bikini’s turn, and Divissima is one of the labels that made it “mini”. The Milan brand claims it has reinvented the bikini, making it smaller but maintaining the quality and originality of the fabrics. A bikini that is so hot the first time you see it, it leaves you speechless: a Divissima garment should be felt, but most importantly worn, to understand how comfortable it is and to appreciate its shape, which lets the person wearing it feel free and to enjoy the perfect suntan.
After becoming big on the internet through e-commerce (the company website is one of the most popular in the world, together with the Wicked Weasel and Malibu Strings sites), Divissima wants to entice even more women to wear its wonderful creations with the opening of its first own-brand showroom/fashion store at no. 6 in via del Carroccio.
In the store in the heart of Milan you can buy items from the huge collection at an affordable price and use the “Only for You” service, in other words create your own made-to-measure mini-bikini: customers can take the invaluable advice of the experts in the showroom, order their costume and pick it up within 10 days.
Besides its original line, the Divissima store will also offer a series of beachwear items such as pareos, pantapareos, shorts, vest tops, mini-dresses, and miniskirts; not to mention hats, microfibre robes, beach bags and, for any other eventuality, travel kits and mini-sunshades. Completing the range are the collection of costume jewellery and the exclusive handbag-size Divissima fragrance.
At the same time as the mini-bikinis, Divissima will be presenting its range of lingerie, including thongs in different sizes (from extreme to normal) in lace, tulle, cotton and microfibre.
