Yummie Tummie Launches Shaping RTW
First it was lingerie and now it’s shapewear that’s blurring the lines between innerwear and outerwear. Shapewear brand Yummie Tummie is coming out with a new collection in June of ready-to-wear clothing that will double as shaping products.
The collection features a three-panel system created by Heather Thomson, the creative mind behind Diddy’s Sean Jean line, Beyonce’s House of Dereon and J.Lo’s Sweetface. “It was a selfish initiative,” Thomson told StyleList. “I created things because I needed them in my wardrobe.”
The new collection includes embellished shirts, a corset, knit leggings and button-downs and will be available online in mid-June and at Macy’s, Saks Fifth Avenue and specialty retailers nationwide.
This is a new trend I’m certainly hoping other brands will tap into!