Laura Lees for Freya

British designer Laura Lees has created collections for Topshop, Selfridges and Asos, and now she can add Freya to the list. Lees, who is known for her exquisite embroidery skills, has released a range of T-shirts made exclusively for Freya featuring designs to help promote the “Holy Fit” campaign, which is aimed at bra-fitting awareness.

“As we’re trying to raise awareness about the importance of wearing a correctly fitted bra to a younger audience, I felt that creating a range of T-shirts in this season’s hottest styles will offer girls an opportunity to show their support for the Holy Fit campaign in a fashionable way,” Lees told Vogue UK in an interview.

There are 60 T-shirts of each of the five designs available only in the UK for £25 each. All proceeds will go to The Genesis Appeal, which is the only UK charity entirely dedicated to the prevention of breast cancer.