KU SHU SHU – New lingerie label launches
Luxurious stretch-woven silk, one-of-a-kind prints and attention to detail in design; the launch of local lingerie label KU SHU SHU targets the discerning woman who loves classically beautiful lingerie. KU SHU SHU – which means “it is hot” in the African Xhosa language – is the brainchild of Sydneysider Judy Anderson who has over 20 years global experience in lingerie design and construction, with her designs being sold in department stores in London, Sydney and the USA.
Judy nurtured a desire to start her own boutique lingerie and loungewear label for many years and finally, in 2010, that dream is realized, with KU SHU SHU in-store in March. The label’s ethos and design draws upon Judy’s passions for art and literature and her obsession with the history of garment construction.
Heavily influenced by her favorite eras – opulent 18th century costume, the 1920s jazz age and the hourglass 1950s New Look – KU SHU SHU contains unique pieces, created for the wearer to cherish for many years.
KU SHU SHU’s defining inspiration is the beauty of nature, a concept that has been brewing since Judy’s childhood spent horse-riding outdoors and observing her mother’s bountiful home garden. This interest was furthered through extensive overseas travel across five continents.
Then a stroll though her local neighborhood – where she stopped to admire a heritage cottage and its beautiful spring garden full of flowers – crystallized that vision into the four ranges per year that will mirror nature’s seasons.
“Nature’s clever use of color always amazes me,” says Judy, “as it tends to break all the rules. Colors that should seemingly clash somehow work together to create fabulous floral fashion.”
To this end Judy has created her own original limited edition floral prints; Winter Magnolia and Autumn Rose include sensual digital placement print camisoles that can be worn as lingerie, outerwear or sleepwear.
“I love to design pieces that are special, collectible but still highly wearable,” continues Judy. “The Autumn Rose and Winter Magnolia prints are designed to evoke a feeling, capturing the joy I felt when I gazed at that beautiful garden.”
Also launching are two classic silk collections – Ballerina Pleat and Silk Tales – which include bras, bikinis, G-string, corset, chemise and two camisoles. Available in the easy-to-coordinate colours of black, corsetry pink and blue steel, these wearable pieces are made unique with mesh frills, velvet bows and pleating details. Both are innately feminine collections which will appeal to the fashion forward as well as the vintage lover, and the gorgeous silk fabric used flatters all figures and allows for a comfort of wear perfect for dressing up and lounging around.
The bras are currently available in sizes 10 – 14 B/C/D and the other pieces in S/M/L, with further sizes to be rolled out with future collections.
March 15, 2010 by Mandolina
Filed under Judy Anderson, KU SHU SHU, New collection
Love the designs, especially the Magnolia camisole. A bit more thought went into that than many out there. A true seasonal idea is nice, too.
That having been said, and no disrespect intended – when I first glanced at the headline, all I thought of was the stampede to the stores last Christmas for those furry faux rodents, Zhu-Zhu Pets.
I’d like to think KU SHU SHU will have a greater, more lasting demand..
I very much hope so, Franku
It’s a pretty impressive first collection, for sure!
The bustier in the first photo is my favorite, I think. It’s almost like a softly built corset.