Helena Christensen Fronts Bali Campaign
American intimates label Bali launched a multimillion-dollar ad campaign this month called “Back to Beautiful” fronted by supermodel Helena Christensen to promote the brand’s signature Comfort-U Back design. The design is said to ensure the bra straps stay in place, providing women ultimate fit and comfort.
“Helena Christensen, with her unparalleled sense of beauty and confidence, was the perfect choice to be our Bali brand spokeswoman for our Comfort-U feature signature bras, as well as panties and shapewear,” said Jennifer Stell, Bali senior marketing manager.
Available at retailers across the U.S., the Comfort-U bras range between $29 and $36. Click here to see all the Comfort-U styles!
March 22, 2010 by Bruna
Filed under Bali Intimates, Comfortable, Helena Christensen, Lingerie Ad campaigns
Wow – I just saw a Bali commercial featuring the incredible Helena Christensen. I’m 40 years old and when I saw her I was blown away! I sat there for a few minutes until her gorgeous name came to me as I remember her face from the 90′s! I’m a woman and I can appreciate her absolute beauty. Bravo, Bali, for bringing this amazing creature out of the woodwork – A brilliant idea! More incredible is that Bali can equate a quality, amazing standard in the industry like her with their fine products – Well done!
She is someone we can truly relate to…
Thank you so much!