OMD – Obey My Demand: New Luxury Lingerie Label

Obey My Demand is a luxury lingerie and bodywear brand currently specialising in leather. OMD has a unique vision to combine luxury trend driven lingerie with sophistication whilst focusing on the sensuality and power of the female form. Each OMD creation encompasses the passion and luxury of the brand, to offer truly original pieces with a strong stylised image focusing on the combined creation of lingerie and fashion.

Obey My Demand was founded by Leanne Brooke after graduating from De Montfort University with a First Class Honours Degree in Contour and Fashion Design, a course reknowned for specialising in lingerie design. Leanne gained much success throughout her studies from being featured in an article for Lingerie Buyer and consequently having garments showcased on the catwalk at the Harrogate Lingerie and Swimwear Exhibition, through to having her garments personally selected by the stylist Faye Sawyer to feature in the chart topping music video “Tiny Dancer”, by DJ Ironik featuring Chipmunk and Elton John…

OMD’s debut collection focuses on contrasting soft sheer panels against lavish studded leather and metal suspenders. All hand made and studded to perfection to give it that intimate touch, Obey My Demand strives to set itself apart from the market to provide exclusive lingerie and bodywear which craves attention and demands to be seen!