Diamond Boutique Launches Revolutionary Bra

Elen Rivas, the face and body of Tesco’s Diamond Boutique lingerie range, has just unveiled a new revolutionary style for the retail giant: the Limitless Bra. Designed by the creators of Ultimo, the new bra—dubbed as the most innovative lingerie ever—took an entire year to make. It comes with a selection of straps and features a whopping 24 hook positions in each cup and another 28 on the back strap, offering women an enormous variety of ways to wear it. And at only £16 ($26), the style is truly a super value.

Michelle Mone

It’ll be available in black and nude and in sizes 32 to 38, A to D. Michelle Mone, founder of Ultimo, told the Daily Mail the bra is a “must-have” for every girl’s top drawer. “These days fashion is so experimental, it’s often a hassle finding the right bra for the right outfit, any girl will tell you,” she told them.

In another interview with Marie Claire UK, Mone said: “The Limitless Bra is unlike any other bra available on the market and can be worn hundreds of different ways. Women will be thrilled to find out that this really does deliver every bra style they will ever need, plus some!” Sounds super exciting!

Desperately want one yet? According to the same Marie Claire article, the style will hit all Tesco stores and the Web site December 10^th.

Check out some of the ways the bra can be worn below!