Jess Hart for Seafolly Swimwear ‘09

Australian swimwear label Seafolly has a brand new face (and body): gap-toother beauty Jess Hart, a Victoria’s Secret angel to boot. Being one of the rising stars in the world of intimates-models, she’s drawing a lot of attention to the label in the industry. With a playful new collection, the brand was looking for a model to match that young and fresh look of a season filled with colorful prints, sexy triangles and bandeaus.

Whether or not they succeeded is up to you to judge!

We couldn’t let you in the dark about this great collection (and these gorgeous photos). If you’d like to go shopping: the official seafolly site now ships to the US, and quite a few other online stores carry the label as well.