Founder of Ultimo Designs Luxury Items for Tesco

Michelle Mone, the founder of Ultimo, has designed a luxury lingerie range exclusive to UK-based store Tesco called Diamond Boutique. And in true Tesco fashion, the pieces offer a great value with items selling for as little as £7 a pop.

“I’m so proud to have produced something that’s so accessibly priced, but doesn’t comprise on quality or fit,” said Mone. (pictured left)

Coming in sizes 32A to 38D for bras and 8 to 18 for briefs, Diamond Boutique features charming styles made with satin, silk and lace. English singer Jessica Taylor (pictured right) has been tapped to be the face and body of the brand.

“I love the new collection, it’s so pretty and really, really luxurious,” said Taylor. “Every woman loves beautiful lingerie and feeling fabulous, and the new Diamond Boutique collection delivers on both counts! The designs from the new range are incredibly stylish, but without the designer price tag.”

Left: Polka Pleat bra, £16; Polka Pleat thong, £7; also available Polka Pleat short, £8; all in coral with sheer black polka dot textured mesh and a luxury lace trim.

Middle: Overlaid Lace bra, £16; Overlaid Lace short, £8; also available Overlaid Lace thong, £7; all in pink with black lace.

Right: Vintage Satin bra, £18; Vintage Satin short, £10; also available Vintage Satin tie side brief, £8; all in aqua with black overlaid lace.

Locate a Tesco store near you here.

Photos courtesy of Tesco.