Ultimo’s Lingerie on Rollercoasters

There are certain situations where you know you need secure support – basically, any time you’re going to be moving a lot! We’ve seen HerRoom bounce test their sports bras, but Ultimo took bra testing to the extreme when they had their models not run or jump, but ride rollercoasters in Ultimo bras! This promotional video, shot at the Alton Towers Resort, shows models on the rides wearing nothing but their Ultimo lingerie to prove that the brand offers bras that support well and prevent accidental exposure.

Morwenna Angove, Sales and Marketing Director for the Alton Towers Resort, said, “Whilst we understand that in warmer climates women will wear skimpier clothing, the tests show that well-fitted brassieres such as those from the Ultimo range will help to control the risk of further unprecedented exposures in the future.”