TOUSHE Lingerie blossoming on the UK market
New Zealand lingerie brand TOUSHE launches their spring/summer 09 collection “Candy Floss” into Topshop’s flagship store, Oxford Circus on May 1.
“Candy Floss”, TOUSHE’s inaugural collection on the UK market, represents femininity, vintage elements and delicate frills reminiscent of candy floss.
“The vintage styling and pastel colours of TOUSHE’s Candy Floss collection are in line with the current trends” says Jane Buckley, lingerie buyer for Topshop.
“This is what Topshop looks for” says Buckley.
The “Candy Floss” campaign shoot, conceptualised by designer Olivia Corbett, was shot amongst the cherry blossoms of Regent’s Park, London.
“The cherry blossoms reminded me of clouds of candy floss. I wanted to insinuate the softness of the theme without the use of actual candy floss. Our desire was to create a whimsical dreamy-mood, to convey thoughts of innocence and playfulness” Corbett says.
Using the finest silk georgette and produced in England, “Candy Floss” is priced affordably and targeted to young, fashion-savvy women who embrace fantasy.
More TOUSHE at toushe.com.
May 1, 2009 by Mandolina
Filed under New collection, Olivia Corbett, Topshop, Toushe
