Calzedonia’s Intimissimi for Spring/Summer 2009

Calzedonia is the parent company of Intimissimi. Calzedonia began in 1986/7 in Verona Italy. Calzedonia is mostly known for their hosiery and basic underwear. They are also known for building a very large franchise network of 1,100 stores in Italy and throughout Europe and the rest of the world. In 1996, Calzedonia began the brand Intimissimi. We’ve featured Intimissimi on TLP many times before. Calzedonia believes Intimissimi is a successful brand and an absolute leader in Italy in the underwear world. It has conquered the public by offering dreams and emotions in its quality products. Its collections are appreciated by men and women as they present a new natural way to enjoy underwear, making it softer and more sensitive to personal needs.

Intimissimi was one of the few “high-end” brands Victoria’s Secret carried, but I think with the new economic realities and the company wanting to move away from sexy, it may be hard to find this brand in all but a few VS stores in the US. There are some pieces available from the VS web site.

These pictures are from the 2009 Spring/Summer collection. Within the Women’s line, they have three offerings: underwear, easywear, and jersey. Another line is called “Basic Comfort” and is really every day underwear for women. Finally, they have a line for men, consisting of many lounge pants and some knickers that look like most of the offerings from Ginch Gonch for men.

The corporate site isn’t offering e-commerce. They have introduced a “wardrobe” tool that allows you to add cherished pieces and then email the wardrobe to a friend. Try this sample wardrobe to see how it works. It is pretty neat, but I think I would prefer a real shopping cart.