Tiger Lily Set to Launch in US

Can you remix beach culture by sampling different fashion memes? Tiger lily thinks so.

They embrace their “perfectly imperfect” aesthetic. They make sportswear, mainly swimsuits and cover ups with a “boy meets girl” styling. Supermodel Jodhi Mears is the designer behind this brand. Jodhi runs the Australian version of Britain’s Next Top Model.

Based in Australia, Tiger lily runs two operations in Australia and the US. The US operation is set to launch for Spring 2009. Here are some pieces from their 2009 collection.

The products are relatively easy to find in Australia. Surf Stitch carries many pieces, but I haven’t found US or UK retailers yet. In the UK, there is already a brand called Tigerlily, but they produce clothing for little children. This may be the reason Jodhi uses the split form of the brand name.