One look at the lavish pieces from Grazia’lliani and you can tell that the company has been making lingerie for a long time. Rooted in three generations of family starting with the Grandmother, who created undergarments for men in 1946, the family has evolved and grown into an international, upper-end lingerie label.
Not only is the family rich in history in the designer clothing industry, but also, the seamstresses and workers at the Italian factory are well skilled in the fine art of elegance and grace. Many employees are second, third and fourth generations of the first people who worked for the company many years ago. Meticulous craftsmanship from the employees coupled with the creative eye of the founding family can only produce the finest luxury lingerie.
Although the pieces are quite striking, they are also basic with clean lines. It is this fact that makes the label so successful as the company’s belief is to follow the lines of a woman’s body accentuating her natural beauty. Presently, Grazia’lliani is showing the Spring Summer 2009 collection in Milan and it has already been seen by New York and Paris.
I love the fine details of the lines that make these garments so special. Lovely embroidery, feminine satin bows, rich laces, and expensive fabrics that hang well on the woman’s body are all obligatory traits of this magnificent collection. The finished products exude the pride of the seamstresses. And when the customer wears the pieces, she too can feel proud in looking so wonderful.
The expression “getting back to basics” is more than accurate with this lingerie label. The family has endured through time and generations by staying simple, classic and luxurious.