Usher and Molly Sims to Design Lingerie Lines

On the horizon, there are (can you guess?) yet two more new lingeries line by celebrities. It seems that almost everyone with any kind of notoriety is designing their own lingerie line these days. Not that we’re complaining, of course; the more lingerie, the merrier! While sitting in the front row of the Marlies Dekkers lingerie show in Paris on Sunday, R&B singer Usher told Women’s Wear Daily, “You may have heard that I might be launching a lingerie line for men and women. Comfort and intimacy is very important.” I’m interested to see what he comes up with – I wonder if the men’s and women’s designs will coordinate, match, or just have their own appeal? Only time will tell! We don’t know how much time, either – there is no set launch date. You can see a sneak peek of one of the designs in his new “Trading Places” video, but no word yet on exactly which set is his!

Former supermodel Molly Sims is also planning on releasing a line, scheduled to launch in the spring of 2010. At the recent LA launch party for Domino: The Book of Decorating, she revealed her plans. “It’s something I’ve always wanted to do,” she said. She prefers substance and comfort to flashy designs, and definitely won’t incorporate things like leopard prints. “I want it to be what you wear, not what you wish you could wear…It’s what you wear every day, just a little more beautiful. It’s going to be feminine. It’s like undone-done, so it’s like a reveal-conceal.” While I can’t say I completely understand her logic (who can’t wear leopard print if she wants to?), it sounds like this brand will be full of good basics.