Uniqlo Video Wave
Research is becoming entertainment.
The NY Times has released several tools (finance, vizlab) that are interactive, informational, and entertaining. Enter Uniqlo. They have released a bra top in Japan and a swirling video campaign to show how the customers feels about it. You can narrow the demographics and watch videos of women that match your definition. Of course, there are practically no complaints that I could find.
See Uniqlo’s products for women. See the video campaign at www.uniqlo.com/try/.
Photo courtesy of Flowing Data.
