Great news for our readers in Singapore! The many fans of Kooshi that have been shopping online for its sassy wearable designs, can now head on to its flagship store at Parkway Parade!

Kooshi (which means happiness in Sanskrit) started in 2004 as an online store selling a niche collection of sleepwear. Drawing on its design strength of using fabrics with the softest feel and turning these into comfortable, sexy and flattering pieces with exquisite tailoring, Kooshi is a firm believer that comfort and chic can go hand in hand. The homegrown label now boasts a loyal online following and a growing global presence with representations in China, Indonesia and Vietnam.

Shoppers can look forward to the latest Kooshi designs in-store, which are not available online. Besides Kooshi’s mainstay of sleepwear, the Kooshi store will include additional ranges of loungewear, swimwear, yogawear and lingerie. Kooshi is also investing in using more sustainable fabrics, with its debut collection of eco-friendly sleepwear expected to be launched by March 2009.