Gok Wan is the designer behind the original UK series, How to Look Good Naked (Channel 4 UK). Most recently, he’s the star of Gok’s Fashion Fix. The Gok Guides suggests:

Gok knows every woman is gorgeous… it’s just a matter of getting them to agree with him! Natural bodies are beautiful as they are but sometimes women need a little help to see it in themselves. No drastic measures are required. No faddy diets. No surgery. All it takes is some gorgeous, great fitting lingerie!

Gok has partnered with Simply Yours in the UK. This partnership seems well balanced with both partners interested in helping women look great in their knickers.

Gok really believes in his lingerie line.

“I really believe it’s better to live in a simple T-shirt and jeans with excellent shapely underwear than to have amazing designer clothes with floppy unsupported lumps and bumps underneath. Better to cancel your gym membership and spend the money on your perfect underwear. I mean it! The right-sized underwear can literally make you look like a new woman. Good underwear can take you down at least one dress size, and the correct bra or magic knickers can massively increase your options for clothes that suit your body.”

Gok has several videos on the site for each of his cheekily named pieces including Banger Booster, Boobylicious Basque, Divine Outline, Wonder Waspie, and the Pull Me In Pants. Keep up with Gok by blog or by archived radio show in Manchester. Find the pieces at Simply Yours.