Italy has a brand new microkini label trying to compete with successful and established brands like Wicked Weasel and Malibu Strings! Nastydiva (what’s in a name?) targets “all those women who feel happy about their bodies, who want to emphasise their beauty and highlight their sensuality, who love the game of seduction and – why not?! – who have a narcissistic view of themselves.” Their press release goes on to state that “With a Nastydiva bikini you can’t not feel beautiful and desirable to men!”. Female empowerment? For some reason I’m not a big fan of their press releases.

Their site — another knock-off. Check out wickedweasel.com and nastydiva.com and make up your own mind. This does look like… a copy?

Same goes for the swimsuits. Looks are very similar to what we’re used to seeing from microwear labels and there’s just not much innovative stuff… I’m not convinced.

If you’re looking for a microkini — stick to the big labels — you’ll get the real deal!