Playboy Enterprises, Inc. is now expanding to the arena of intimate apparel with the launch of a lingerie collection hitting stores for Valentine’s Day 09. This world reknown and popular brand is a natural fit for the industry. The collection features bras, panties, corsets, bodysuits, and sleepwear reminiscent of the early days of Playboy. Sassy and sophisticated, this collection is a winner because it not only uses soft and wearable fabrics, but also amuses the eye with playful detailing and a rich color palette.

Playboy celebrated this new collection with a launch party held at the Gramercy Park Hotel during intimate apparel market week. The party featured the infamous Playboy bunnies as well as models wearing pieces from the new collection.

The Playboy Intimates collection will be available at Playboy Concept Boutiques, playboystyle.com, and retailers worldwide. Stay tuned for more specific information on retailers as well as more images from the collection in an upcoming post.