Extra long summer days have you reaching for a more comfy bra? Perhaps one as comfortable as your favorite summer tank top, the one that can take you from the office to rooftop cocktails with just a change of lipstick and shoes? Warner’s, the pioneering and innovating American lingerie brand (they launched the first modern bra in 1904), just created the Elements of BlissWire bra.

The new bras, launching at stores on July 15, have a new underwire encased in three layers of fabric for increased softness – which means you get true comfort and support with fit and flexibility! At retail prices of just over $30 for the bra you’re also getting great fit-for-money which is obviously quite important for daily wear-lingerie.

For those looking to shop - get a free Warner’s Elements of Bliss panty with the purchase of any Elements of Bliss bra! Just walk into a participating JCPenney store and start shopping. Get there fast – offer ends September 1, 2008 or while supplies last. Limited to one free panty per transaction. Visit jcpenney.com for participating stores.