Vote for Plus Size Lingerie and Swimwear Models
I notice more and more women becoming vocal about the models used to present plus size clothing, particularly lingerie and swimwear. It took years for mainstream companies to realize that plus size women needed good quality, fashionable clothing just like their smaller counterparts. And now that many labels have added the plus sizing to their collections, they really need to pay more attention to who models the lingerie or swimwear.
So here is the deal people. Plus size women need to see the garments on plus size women. Do not insult us by showing tiny fit women in skimpy bathing suits, runway models in sexy bras and panties, and club sets clearly made for size two women! We get sick and tired of being reminded
that we are slightly bigger and if companies truly want to make a difference and sell more product, they need to listen to a large segment of the female market which is the plus size niche.
I really had to laugh the other day when I read a post on a beachwear site. The post itself was great, as the author was indignant that although the swimwear company she reviewed offered plus sizes, the models they used were very small and well sculpted. Another fashion site continued the debate by adding that the company obviously was not thinking when it chose such perfect bodies to display size 2X bikinis. The site went on to say that people do not want to see two hundred pound women in bikinis. On the contrary, that is the point and the basis for the outcry from plus size women. If they are to take a company seriously and buy their swimwear or lingerie, they need to see it on like women. Who cares whether someone else does not want to see larger women? The person with the money is the plus size lady buying the suit.
Anyway, now that I have started this debate, I plan to write another article featuring lingerie and swimwear companies who take this niche seriously and use plus size lingerie models in their photo shoots.
I’m so torn on this topic. I can understand and support everything you’ve said, but I’ve read countless reports of companies trying to sell clothing and lingerie with plus-sized models and watching their profits drop as a result. I think Hips & Curves does a great job of showing how glamorous plus-sized lingerie can be, and modeling is on gorgeous, size-appropriate models.