Having recently launched its new swimwear line, Sea Queen also added a very helpful section to the website to help women find the right style bathing suit for their figures. Personally, I believe it is small features like this that make companies leaders in their field. Admittedly, the company wants to sell more swimwear but the truth is that the “Swimwear Tips” page is very useful.

Typically, a bathing suit cannot be returned to a store because of personal hygiene issues. By allowing women to determine their body shapes before purchasing, they are better able to judge whether the suit might flatter their assets or discriminate against their flaws. And because Sea Queen now caters to women thirty-five and older, women may have substantial body changes from their younger days. Their bodies are more mature and may require different emphasis in their bathing suits. The tips help women focus on what makes them beautiful.

Upon reading the tips, I found the feature to be a serious guide. The “body issue” is stated, then a set of recommended bathing suits is listed. In addition to the list, one may point at any of the suits and a larger picture is loaded on the right of the screen. The side shot includes a front view of the suit, a back view, the suit’s name, the style number, a simple description and the available sizes. Indeed, reading the tips and seeing the actual bathing suits only enhance the user’s shopping experience.

Following the guide, coupled with my own knowledge of what looks good on my body, I found my favourite bathing suit is the brightly coloured Bora Bora. But the black Montecristo with lovely side tie around the waist probably suits my figure the best. And although I cannot wear animal prints, the Santorini is stunning. Further, some of the suits come with a little tummy control, removable straps, and both one and two piece styles.

A gorgeous swimwear label with a perfect slogan – Sea Fashion, Sea Beauty, Sea Queen!