New Freya Active Line

It is sometimes hard for bigger-boobed ladies to play their favorite sports. Gravity and momentum become painful and uncomfortable enemies as we run, but now we can go to the field better equipped to stave them off. There is now a new line of sports bras line created specifically for the challenges busty women face: Freya Active by Freya. Blogleaves quoted Dr. Chris Steele of This Morning as saying:

“Consider sports bras such as the Freya Active range, which are unique in their design as they shape and lift rather than compressing your bust whilst offering the ultimate in support and comfort.”

This new line comes just on the heels of a British study which found that typical sports bras (which flatten the chest uniformly to keep breasts from moving up and down) don’t help prevent the most painful front-and-back and side-to-side motions. Thankfully, Freya Active features separate cups on the new sports bras, which ease discomfort as they reduce movement in all directions. Find these new products at Figleaves (UK/US).