Lara Croft saves Debenhams?

Britain’s number two department store Debenhams, seems to be recovering from their slip in revenue reported late last year. The Sun business section is reporting that John Lovering will stand down as chairman and be replaced by Rob Templeman. “It follows a strong period of trading which has seen Debenhams win back share of the clothing market. The upturn came after a revamp of its ranges with new designs by big names including Jasper Conran, Julien Macdonald and John Rocha. The firm also used model Nell McAndrew to promote its Adore Moi lingerie range.”.

The British press will never miss an opportunity to throw a little skin at any article, but could the choice of Nell McAndrew have really helped turn around the profits at this venerable institution? Nell McAndrew was the original Lara Croft of Tomb Raider fame posing for the game character and becoming the character in real life for different releases of the game. She was of course replaced by Angelina Jolie for the movie.

Find the range here at the Debenhams online store. It ranges from £8.00 to £26.00 and sizes of 32A to 38DD. Ms. McAndrew’s site states she is a 32D. To find out more about Nell McAndrew, visit her site or the Wikipedia article.