Earlier this week we found out about the new BambiLion lingerie label that was launched in May by Australian designers Hanna Ashton-Lawson and Erin Hoffrichter. Obviously trying to keep you all up to date with the latest lingerie news we quickly got in touch with them for a quick introductory interview!

Q: How did you girls end up starting a lingerie label?
A: We started the lingerie brand this year after bouncing the idea around for a long time! We were lingerie shopping, and began to reminisce about the ‘value packs’ of pretty floral underwear that our mothers used to buy us when we were little. We decided that we wanted to reinvent that floral vintage look into more sexy, modern designs.

Q: Where do you get most of your inspiration?
A: We draw a lot of inspiration from patterned fabrics, antiques fairs, 50’s fashion and burlesque. We are also inspired by brands like Pleasure State, Elegantly Scant, Damaris and Strumpet and Pink.

Q: You just started, but what are your hopes and goals for the (near) future?
A: Our goals for the near future are to begin selling in boutiques and for BambiLion to become a brand recognized (and adored) by lingerie lovers everywhere.

Well, we hope this post helps accomplishing that last bit.

The first photos of their first collection:

We’re officially fans. More info about the label can be found on their MySpace page or their lovely webshop!