Andres Sarda bought by Van de Velde

Van de Velde (the company behind Marie Jo and other labels!) and the Sardá family have reached an agreement for Van de Velde to acquire 100% of the Andres Sardá business. The transaction will be structured through the acquisition of the “Andres Sardá” brand and 100% of the shares of Eurocorset S.A., the company operating the Andres Sardá business.

Founded, in 1986, Andres Sardá is a premium lingerie brand known for the sensuality and refinement of its products. It is marketed in Spain, its home market, as well as internationally by Eurocorset, together with sister brands Risk and University, both under the Andres Sardá signature.

“The Sardá brands will have a role as international premium brands in the worldwide brand portfolio of Van de Velde. Van de Velde sees high growth opportunities for the brands in existing and new markets. This acquisition reflects our previously stated intention to strengthen our brand portfolio, especially in the premium segment and primarily with a southern European brand”, says Ignace Van Doorselaere, CEO of Van de Velde.

As part of the agreement, the core members of the Sardá family will remain involved and will play an important role in the future development of the brand.

Barcelona will become the national sales headquarters of both the Eurocorset and the Van de Velde products in Spain.