Amoralia Lingerie Wins Fashion Award 2008
The UK Fashion Exports Awards 2008 have been announced and Amoralia Ltd., the luxury line of maternity wear, has won the Lingerie and Beachwear Award. It is not hard to understand why this label won the award with its beautiful, quality-conscious undergarments. Both the Reglisse and Angelica lines of swimwear are sexy, functional and fashionable for pregnant women. Made to expand with the woman’s bump, the bottoms sport convenient side ties and both the bottoms and tankini are fully lined for discretion.
Nursing camisoles as well as loungewear are included in this collection as garments are offered from the beginning of a pregnancy until after, during nursing stages. Gorgeous bras and panties with fine details and fancy ribbons, comfortable nightwear in long pant sets or nightdresses, and even supportive maternity thongs make up the full line.
Lastly, the company website has an extensive fitting guide. It shows pictures of how to measure properly, it offers conversions from UK sizing to other international sizing, and it equates the sizes with the weeks in a pregnancy. Although the return policy is excellent, Amoralia offers many ways in which to avoid buying the wrong size with its detailed “common problems” section.