Lou Lingerie, a popular French brand in existence for over 60 years, is taking a new direction for fall with a more sophisticated and modern look. With a focus on elegance and style along with quality and fit, Lou seeks to meet the need of the everyday woman who enjoys the finer things in life for herself.The line features feminine and fashion forward designs as well as well as basics with flair! Each piece in the collection is well thought out and includes incredible detailing from embroidery to creative use of texture.

One of my favorite groups in the collection is Charmant. Both the bras (full cup, demi, and push-up) and the panties (bikini, thong, and lace short) incorporate a unique, corset-esque lace up detailing. This sexiness is balanced with sweetness with delicate bows adorning the pieces as well.

Couture is a one-of-a-kind group that is couture indeed! Each piece, a combination of silk and lace, looks like a work of art! This, paired with scalloped edging and rich colors, makes for quite a masterpiece.

Allure, Lou’s basic bra, is more than basic. Featuring molded foam cups that conform to your original shape, this classic bra is accented with Swarovski crystals.

Lou Lingerie can be found at a number of retailers worldwide. Look for these and a number of other sassy styles online at Figleaves and BiggerBras.com.