With all the lingerie companies in the world, it is hard to believe that so many outlets design such lovely creations. And incredibly, the supply seems to be endless. One of those myriad of companies is MED from Greece founded in 2003 by designer Christos Hatzivasileiou. Although he admits that his mandate is to focus on the erotic, play side of lingerie, even approaching fetish styles, the underwear that he creates is nonetheless tasteful and actually stunning in some pieces. He says that, “MED underwear is the ideal accessory for the protagonists of every daring erotic adventure, because of their unbelievably sexy fit and their revealing design, which liberates the libido hidden inside us”.

Perusing the Summer 2008 Collection “Precious”, the pieces are strikingly gorgeous. Anyone would be proud to wear these lace and crystal creations as there is nothing embarrassingly fetish about these undergarments. Meticulous detail in design and workmanship is seen in the beautiful matching ribbons intertwined throughout the black stockings. Lace bras with flower designs and pretty thongs adorned in crystals are mainstays of the sets while colours are demure and sexy in blacks, golds, hot pinks, reds and purples.

Sweet little bows and gold butterflies trim the sets off in a dainty and feminine fashion. And the collection is diverse with all an all-white line perfect for bridal wear in delicate lace stockings, and camisole or garter belt, bra and thong set. The lamé gold strapless bra and thong is exquisitely made with pretty lace flowers overlaying the cups of the breasts and gorgeous crystals around the waist of the thong.

The collection also offers a simple skin coloured line of bras and thongs. A strapless bra with flamboyant MED crystal thong, plain thong, halter style bra and thin bra with straps round out the skin tone collection.

A nice touch in the photo shoots is the signature MED necklace worn by the models, which finishes this collection with a stupendously ostentatious flair. More info? www.med.com.gr!