From Lingerie Model to Designer and Back Again: Caprice


Caprice is originally from California and found herself in Britain modeling. She has bankrolled her success into branding several products and her website has this to say about her brand.

  • Caprice is becoming known as an astute businesswoman - her name and image have now launched a growing range of products which she fully finances, markets, designs and models herself. She is one of the only entertainers who owns 100% of her company, ByCaprice Lingerie and Swimwear.
  • She has her own exclusive Caprice Lingerie Line , which jumped straight onto the best selling list at Debenhams.
  • Currently over two million women in the UK are buying Caprice underwear every year.
  • Due to the phenomenal success of her line in the UK, she now distributes her line in South Africa, America, and Germany.
  • In addition she has a range of top selling posters and calendars, the most recent has been released in Europe for 2007.
  • Caprice has had the number one selling pin-up calendar in the UK, for five years running.

Her website has more details on everything Caprice. Caprice’s lingerie line keeps chugging along. Besides selling in the UK at Debenhams, “By Caprice” is now available online from Little Woods Direct, Figleaves, and dozens of other online sellers. Besides being the designer, Caprice is also the model for her own line. Caprice offers her line in sizes to 38DD and bottoms in sizes to L. Here are some selections.

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All images are from the By Caprice website.


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