Lavit is a new lingerie label we’ve only discovered a couple weeks ago — but in order to be able to give you a good introduction, we had a little chat with the ladies behind this new brand to give you an inside view…

The concept behind our line was to create something sexy and beautiful yet comfortable and practical. We want every woman who wears our line to feel beautiful from the inside out. We have created designs that are very imaginative and sexy, using the best products and our fabrics are hand picked in Europe… We are three sisters that were born and raised in Mexico City. We have been living in the United States since 1983. Like many foreigners, we are trying to live the American dream. As you know, there is nothing harder than quitting your job to pursue your dream. But that is exactly what we did. To us, the American dream was to open our own business. So we all quit our jobs and worked really hard to develop a beautiful line of lingerie.

The lingerie bug bit the Baril family a couple generations ago already, too: “The idea came to us from our grandfather. He was an amazing man, he escaped from a concentration camp during WWII and ended up in Paris, France. At that time he started cutting lingerie in his mother’s kitchen and would sell the lingerie to Galleries Lafayette. […] Our grandfather helped us create our vision and sadly passed away in October of 2003. We remember how the Rabbi mentioned in his eulogy how our grandfather was the one who brought color to the textile industry in Mexico.”

The Lavit-girls had a vision and a plan — but were still missing a name. “One day while keeping our grandmother company, we were writing down names and we were going crazy because nothing seemed right. All of the sudden, our grandmother (who by the way barely said much and was very soft spoken), said to us: “How about Lavit?” Imagine us, our mouths were wide open, when she continued saying… it’s a little bit of the three of you…. Laura, Vivi and Tina. We knew at that point we had our name. We continued full steam ahead developing our line. Sadly, our grandmother died on August 7, 2004 from a broken heart. She never got to see our line!”

All we have to say is — the lingerie looks great! My personal favorite is this frivolous set in the photo below — but that lime green set…….. haha! Shopping at any of these stores! More info and photos on lavitlingerie.com.