The New Breakthrough Backless Bra
Maidenform is almost ready to release their new Breakthrough™ Backless Bra. The “breakthrough” part of this style is that the bra still has traditional straps, so it can be worn comfortably under your sexy low-back dresses and tops. The Breakthrough™ Backless Bra is crafted with molded cups and silicone on the wire channeling to hold the bra on you and prevent slippage. The bra will be available in sizes 34B-38DD, and was even featured recently on ABC’s “American Inventor™” TV show.
This bra won’t come out until next month, but you can pre-order now from the Maidenform website and get a nice discount!