The New Breakthrough Backless Bra

Posted by Kelly
March 11, 2008

Maidenform is almost ready to release their new Breakthrough™ Backless Bra. The “breakthrough” part of this style is that the bra still has traditional straps, so it can be worn comfortably under your sexy low-back dresses and tops. The Breakthrough™ Backless Bra is crafted with molded cups and silicone on the wire channeling to hold the bra on you and prevent slippage. The bra will be available in sizes 34B-38DD, and was even featured recently on ABC’s “American Inventor™” TV show.

This bra won’t come out until next month, but you can pre-order now from the Maidenform website and get a nice discount!

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Information: March 11th, 2008; 2 Responses

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Categories: Backless; Bra; Maidenform; Molded cups; Silicone

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Reader Comments

Comment Number:: 1
Written by:: sunny
Posted on:: May 6, 2008 at 6:59 am

I tried on the maidenform backless bra with a friend. The sales lady basically told us it didn’t work for her or ANYONE that worked at that store but for us to try it. We tried it. It was terrible. It is so ridiculous. This product does not work. I can’t believe Maidenform attaches its name to this bra. Ridiculous. IT WONT EVEN STAY ON!

Comment Number:: 2
Written by:: Christina
Posted on:: July 17, 2008 at 5:44 pm

I got it at Kohls for 12 bucks. I absolutely love the bra.