One of the most pleasing parts of my job as a lingerie designer is the photo shoot of a new collection. Capturing on camera the designs as you see them (and want the world to see them) is a real high-point.

Creating the right images to speak for the brand is so critical for sales and PR. To be honest, I didn’t quite get it right for the first collection so I wanted to learn from that. With 2 shoots behind me I also felt more confident and brave so wanted to make a bolder statement about the brand. So…bigger budget, new model, new photographer, open mind…

I found a fantastic photographer ‘Hugh Miller’ who was very easy to collaborate with. A true creative who listened, suggested and pushed the possibilities (and delivered). We ended up using the back-drop of a gritty, industrial mill to set-off the luxury of the silks. Watching the shoot I could see the gowns evoking a grace and elegance in the model - despite the location and the cold – which is captured beautifully in the photographs. Very satisfying to witness as that’s exactly how I want women to respond when wearing the gowns.

Above is a behind-the-scenes shot with the resulting image. An edited collection of fashion images can be viewed right here…

The photographer, Hugh Miller, (photo below) who kindly provided the below comments on fashion photography.

“The main point to fashion photography is to show off the product, one can spend all the time in the world setting the scene with hair and make-up, fancy lighting etc. but if you can’t see the clothes what’s the point? To any photographers starting out; make sure your studio has a nice sofa, clients won’t come back unless they can sit comfortably with a coffee and watch the show!”

Nerys Hebdon - And God Created Woman
Designer & Owner of And God Created Woman. Launched in 2007. Her homepage is located at andgodcreatedwoman.co.uk.

Read all posts by Nerys Hebdon right here!