As an established E-Boutique Silk Storm has enjoyed bringing some of the most exclusive Italian Designers and collections over the last few years. This season was especially strong for our current Italian Brands, Argentovivo, Valery and Cotton Club. These designers consistently sell well and have established a strong brand following on Silk Storm so we are always excited to see the new collections. My personal love affair with Italian Lingerie is definitely being lived out through Silk Storm, it’s a wonderful job! Our loyalty to these brands extends from their quality, the excellent fit and the the wonderful feedback we receive from our customers.

Argentovivo always delivers what the Italians are best known for, beautiful classic design, attention to detail and fabulous quality. Their collections always tell a story and the images never fail to seduce you, always living up to expectations when ordered. This season our best seller was the Playpen Bustier but the sumptuous Cashmere Pyjamas were also a huge hit this Christmas. Argentovivo is always the first choice in the Italian Designers for our male customers, im sure its not to do with the stunning models that are always used!

I love the contrast with Valery, as a label it has all the Italian flare and sex appeal but manages to create it’s own unique style with a softer more delicate look that has firmly established itself as one our top selling collections for our female audience. I have thoroughly enjoyed helping to build the presence of Valery online, which as a brand is already hugely successful in the lingerie stores across the world. This Christmas Douche De Champagne was our best selling camisole with the season’s hottest shade of purple. The fine lace detail was exquisite. Watch out for some fabulous new Valery Swimwear in the Spring!

Cotton Club has always been a personal favourite, I adore the finish and the fine detail which really makes you feel quite special when you wear it. I’m extremely excited about the new Spring Summer Cotton Club ranges we have arriving later this year they are fabulous. As a brand I think Cotton Club always produces the most wonderful chemises, and nightdresses. This season was no exception the Natale Christmas collection was absolutely stunning, fine layers of tulle with Swarovski detail and tiny embroidered flowers this became the number one nightdress this season. Cotton Club’s Seta Silk collection is also one of the best silk collections available in my opinion and if your looking for something to really impress then this Italian Classic will always deliver.

As Valentines fast approaches our love affair with Italian Lingerie will be the perfect inspiration to those looking for something really extra special…

Romy Wyser - Silk Storm
Romy, owner of the luxury online boutique Silk Storm has been selling fabulous French and Italian lingerie and swimwear across the globe since 2004 and will share with us her love for the beautiful lingerie of the world.

Read all posts by Romy Wyser right here!