Murielle Scherre, the brain behind the atypical Belgian lingerie label la fille d’O is back with a unique lingerie concept. The whole first floor of her home has been turned into a lingerious place where everything is possible! What started out as “playing shop” with some friends quickly became serious business, and her former living room has been transformed into a lingerie loving room.

As a label, la fille d’O is very conscious of the fact that lingerie needs to support the mind as much as the body — and that’s why the people selling the lingerie pride themselves in establishing a somewhat different client-seller relationship than we usually see. There’s getting to know eachother — there’s trust — there’s discovering new things in a totally new environment…

All kinds of personal shopping options are available — but to all our Belgian readers I suggest you go take a look during regular opening hours… I’m sure the buzz is — great!

As a little extra, some more exciting and daring pictures from la fille d’O’s latest collection — and their salon! For more info — check out the la fille d’O Myspace page!

For our Belgian readers:

Maison la fille d’O
Holstraat 91
9000 gent
open: di en za  15h-19h

Maison la fille d’O
Mercatorstraat 57
9100 st. niklaas
open: do en zo 12h30-15h30