Just in time for Valentine’s Day, you too can go red for women like Le Mystere! This is the 5th year that Le Mystere has partnered with the American Heart Association’s Go Red for Women campaign. Inspired by the fact that heart disease is the #1 killer of American women (and men), the Go Red for Women campaign provides women with important information on staying heart healthy and being aware of their risk for heart disease and stroke.

Since 2003, Le Mystere has raised over $800,000 for this cause. On select bras sold between January 1st and March 31st, Le Mystere will donate $1 to the American Heart Association. With a minimum donation of $200,000 guaranteed, by the end of this year’s initiative, over $1 million will have been donated.

Interested in supporting the effort? The designated Le Mystere bras for 2008 are: # 955 Tisha bra #9955 Dream Tisha bra, #755 Shameless Strapless bra, #9755 Dream Strapless bra, and #9155 Carina bra. Happy (and healthy) shopping!